Brown & Brown enlists Anthropic, McKinsey and Accenture to help responsibly rewire the business for AI-first transformation

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The Company is building AI as a foundational enterprise capability, designed to quickly scale across the business while empowering local teams to address customer and operational needs.

Encouraged by gains realized in initial pilot projects, Brown & Brown is entering the next phase of its AI journey. This phase will focus on thoughtfully expanding AI capabilities using Brown & Brown's agile, entrepreneurial operating model to incubate AI solutions close to the business and customer, while quickly proving value and deploying capabilities at scale.

This enhanced model empowers local development to address business needs, while creating an operating platform that supports companywide adoption. To do this, the Company has selected Anthropic, McKinsey & Company and Accenture as partners, combining expertise in "frontier" AI, business transformation and governance to establish the guardrails, operating discipline and execution model needed to scale AI responsibly across the enterprise.

"Our teammates are Brown & Brown's greatest differentiator, and we view AI as an enabler of their experience, specialization and judgment -- not a replacement for it," said Powell Brown, president and chief executive officer of Brown & Brown. "By responsibly implementing AI across our business, we can help teammates spend more time advising customers, building relationships and delivering the specialized solutions that set Brown & Brown apart. To do this well, we are bringing together the right mix of internal leadership and external partners who are leaders in this space."

Becoming AI-first is more than just deploying technology. It means building a culture of continuous improvement and arming every teammate with the ability to work smarter, unlock creativity, move faster and deliver even greater value to customers. The Company will ultimately deploy Anthropic's Claude across its 23,000 teammates and integrate AI into end-to-end workflows supporting customer service, operations, technology and corporate functions.