New East El Paso coffee shop embraces 'unconventional' brand

EL PASO, Texas (KTSM) -- A new coffee shop in East El Paso is turning heads, and it hasn't even opened yet.

Beankini Espresso 915 is a beach-themed, drive-through coffee shop where the baristas are wearing bikinis.

The "unconventional" shop is expected to open on April 18 at 1346 N. Zaragoza Rd, with hours of operation being from 7 a.m. to 7 p.m.

We reached out to the representatives of this coffee shop and they issued the following statement:

"Your daily grind just got a whole lot better." The concept : Honestly in a market as saturated as the coffee industry, standing out requires more than just a great roast -- it requires a bold vision. At Beankini Espresso, we embrace the "purple cow" philosophy: creating a brand so distinct that it naturally sparks conversation. By blending high-energy hospitality with a unique aesthetic, we provide instant brand recognition in a world of traditional cafes. People have already responded and we've gotten mixed responses. We recognize that our concept is unconventional, we believe that the best experiences aren't always for everyone -- and that's okay. We want people to know : Our baristas are more than just friendly faces; they are confident, bright, and driven individuals .

We invite you to give us a chance and experience the quality for yourself. From our signature iced coffees and lattes to our handcrafted energizers and premium matchas, we are dedicated to excellence in every cup."