Perplexity CEO Aravind Srinivas gives three reasons why and how AI does not matter for iPhone and Apple fans

Perplexity CEO Aravind Srinivas believes the iPhone remains AI-proof due to three key strengths. He highlights its role as a 'digital passport' for personal data, Apple's custom 'Apple Silicon' chip advantage enabling local AI processing, and the strong 'ecosystem lock-in' combined with user trust in Apple's security and privacy, making it difficult for new AI competitors to displace the device.

At a time when the tech world is obsessed with how artificial intelligence (AI) may 'disrupt' or replace our current gadgets, the CEO of one of the world's leading AI companies has a surprising take on the most popular Apple product: the iPhone. Speaking on the This Week in AI podcast, Perplexity CEO Aravind Srinivas argued that the iPhone is effectively immune to being 'disrupted' by AI. Despite the rise of AI-powered pins, glasses and wearable devices, Srinivas believes Apple's three "underrated" advantages keep it at the top of the food chain.

"They [Apple] have the ability to take time and do things the way they want to do because they have a lot of advantages as a brand that people truly trust and, the ecosystem login is underrated, and auxiliary hardware devices, that chip advantage. All this is like, really underrated right now. According to a clip shared on X, here are the three reasons why Srinivas believes AI doesn't change the game for Apple fans:

iPhone as 'digital passport'

First is the 'Digital Passport' advantage wherein, the more powerful AI becomes, the more the iPhone cements its role as users' "digital passport." AI can generate text and images, but it cannot replace the deeply personal and legal data stored on your device.

Apple Silicon for the win

Security and trust in brand