Reed Hastings and operating on the edge of chaos

Explaining his core management philosophy, Hastings said it was to "keep it simple". Describing how his 'no rules' management mantra had evolved, he talked about the experience with his first company, Pure Software. "I'm an engineer by background and we optimised everything as an engineering problem. What happened over time is we were extremely efficient, because we had all these rules. But we were very inflexible because we just had a lot of rules," he said.