News & Updates
The latest news and updates from companies in the WLTH portfolio.
Anthropic
OpenAI has pushed ChatGPT into the cultural mainstream through creator collaborations, advertising, sports sponsorships and everyday-use storytelling. Google Gemini dominates India's organic AI creator conversation by volume, while Perplexity has gained visibility through partnerships such as its tie-up with Airtel. Claude, by comparison, has largely stayed away from the loudest layer of India's AI marketing ecosystem. The absence is striking because India is already a major market for Anthropic. Industry executives say it is Claude's second-largest market globally, while the company has expanded through a Bengaluru office, local leadership and partnerships with large technology services firms. The question is whether its developer-first and enterprise-first strategy can translate into consumer mindshare without a more visible creator play. Rahul Khanna, Founder and CEO of BarCode, said the premise that Anthropic is ignoring India needs to be corrected. "Anthropic isn't ignoring India. India is Claude's second-largest market globally, their Bengaluru office opened in February, and their India revenue has doubled in under six months. What they've skipped, deliberately, is the creator layer," Khanna said. "Nearly half of Claude's Indian usage is code and technical work. That tells you exactly who they've reached and who they haven't." Enterprise first, creators later People familiar with Anthropic's India strategy said its go-to-market model is driven by developers, enterprises, systems integrators and channel partnerships rather than mass consumer awareness. Nearly half of Claude's India usage is estimated to come from computational and development-related work, including application development and legacy modernisation, rather than general consumer chat activity, one person said. Anthropic's India expansion has included a global premier partnership with Tata Consultancy Services, under which around 50,000 associates are expected to gain access to Claude, and a Cognizant deployment covering approximately 350,000 employees. The company has also highlighted enterprise users including Air India, CRED and Razorpay. "This is a systems-integrator and direct-enterprise-sales motion, not a mass-awareness motion," the person said. The source added that Anthropic's India infrastructure remains relatively young, with its local office, leadership and partnerships function taking shape only recently. "Sequencing-wise, an enterprise foundation typically precedes consumer brand spend. It does not necessarily need to run in parallel," the person said. Khanna said Anthropic's restraint should not automatically be read as a marketing failure. "Anthropic's restraint isn't a mistake. It's a positioning choice. They've built the serious AI brand: safety, enterprise, trust," he said. "In India, the model that creators teach becomes the model the country uses. A 22-year-old in Indore doesn't choose an AI because of benchmark scores. She chooses the one her favourite creator opened on screen," Khanna said. ChatGPT and Gemini are fighting a different battle Another industry source said OpenAI's consumer and advertising ambitions require mass daily usage and cultural familiarity, while Anthropic's India monetisation remains more API-led and seat-based. "That does not require the same consumer acquisition funnel," the person said. The difference can also be seen in the companies' brand voices. Anthropic's public positioning in India has centred on safety, technical capability, enterprise trust and CIO-facing use cases. OpenAI has presented ChatGPT as a tool for students, professionals, creators and families. "Paid influencer and brand campaigns are a consumer customer-acquisition play," the source said. "Anthropic's India go-to-market spending appears to be going into partner enablement and enterprise relationships, which is a lower-cost and faster path to enterprise revenue than building consumer awareness from zero." Shudeep Majumdar, CEO and Co-Founder of Zefmo, said Anthropic appears to be prioritising developers, businesses and partnerships over everyday consumers. "Claude is already popular among Indian developers, so Anthropic may feel it can grow through tech communities and enterprise tie-ups. ChatGPT, on the other hand, is positioning itself as a tool for everyone, be it students, professionals, creators and families, making influencer marketing a natural choice," he said. "In India, creators do not just promote technology, but they also help people understand how to use it," he said. Gemini dominates volume, but Claude reaches influential audiences Among four widely discussed AI brands in India's organic creator ecosystem, Google Gemini accounts for 66.98% of posts and 64.65% of creators, according to data shared by an industry source. ChatGPT follows with 25.33% of posts and 28.84% of creators. The reach data is more nuanced. ChatGPT accounts for 42.46% of reach, close to Gemini's 47.97%. Claude's reach share stands at 8.75%, nearly twice its creator share of 4.63%. Kalyan Kumar, Co-founder and CEO of KlugKlug, said ChatGPT continues to dominate social conversation because of its first-mover advantage and accumulated visibility. "Anthropic, however, appears to be taking a more measured approach. Rather than chasing mass visibility, it seems focused on building deeper credibility within developer communities and among more sophisticated AI users," Kumar said. "That strategy is helping it earn early advocacy from users who engage with AI in more nuanced and intensive ways." Is Claude's creator presence larger than it appears? A top source said Anthropic may not be entirely absent from India's creator ecosystem. Claude already has a visible body of content that often reads as personal recommendation rather than formal paid promotion. "The brand has a significant organic-looking creator presence in India, with a large number of creators producing Claude-focused content that reads as personal recommendation rather than paid promotion," they said. The source said Claude's paid footprint may be larger than declared partnership data captures, though undeclared commercial relationships cannot be reliably separated from organic advocacy. Creators are becoming AI's onboarding layer Sanya Bajaj, Co-founder of Crack'd, said Anthropic's relatively quiet creator strategy reflects a different philosophy of category creation rather than simply lower marketing investment. "The company has largely positioned Claude as an enterprise-grade AI assistant for developers and knowledge workers, whereas ChatGPT has pursued a consumer-first go-to-market strategy by investing heavily in education, creator partnerships and everyday use cases," Bajaj said. "The difference isn't just the marketing spend. It is a different approach to category creation." Bajaj said India's influencer marketing industry is expected to reach between Rs 4,500 crore and Rs 5,000 crore by 2027, growing at more than 22% annually, while the country's broader creator ecosystem has crossed 100 million participants. "They have become the distribution layer for new technologies, translating complex AI capabilities into relatable, everyday use cases," she said. "In AI, the first battle isn't model superiority. It is cognitive availability. People rarely compare products they haven't first learned how to use," Bajaj said. "For AI companies, creators are no longer a mere marketing channel. They are the missing layer between product innovation and mass adoption," she said. What could Anthropic's India creator play look like? Bajaj said Anthropic does not need celebrity influencers. "Its opportunity lies in building a creator-led ecosystem around developers, AI educators, founders and productivity experts who can demonstrate why Claude is differentiated," she said. "If ChatGPT is winning through ubiquity, Anthropic can win through expertise. But in India's highly community-driven digital ecosystem, remaining largely absent from creator conversations risks conceding mindshare long before consumers ever compare model capabilities." Khanna proposed a similar model. "The window is still open, and it's a better window than the one OpenAI took. Anthropic doesn't need 500 creators doing trends," he said. "It needs 500 of India's most credible builder-creators: coders, finance educators, founders and teachers, showing what Claude actually does. Depth over noise. That's on-brand for them, and it's the campaign India hasn't seen yet from any AI company." "ChatGPT became a household word in India the same way every consumer brand does here: through creators. Not through product superiority, but through cultural fluency," he said. "Creator marketing is no longer just distribution for AI companies. It's training data for their competitors," Khanna said. "Whoever builds the creator layer first shapes what every AI in India says about AI. That's the real stakes of this game." Anthropic's enterprise-first strategy may build revenue and credibility before consumer awareness. The risk is that rivals cement mindshare before Claude reaches mainstream users. "Nothing works in India until it's localised, and everything works in India once it is," Khanna said. "The question isn't whether creator marketing works for AI brands here. ChatGPT already proved it does. The question is whether Anthropic wants its India story written by developers alone, or by the 800 million Indians who'll meet AI through a screen held by someone they trust." For now, Anthropic's apparent play is clear: establish Claude through developers, enterprise customers and technology partners before investing heavily in consumer visibility. As Gemini dominates creator volume and ChatGPT builds cultural familiarity through campaigns and everyday storytelling, Anthropic may be succeeding with precisely the users it wants. But the users it has not yet tried to reach could determine whether Claude remains India's specialist AI assistant or becomes a mainstream one.
Anthropic settles with authors and publishers for $1.5 billion in landmark copyright case
A federal judge today approved a $1.5 billion settlement awarded to authors and publishers whose works were used by Anthropic PBC to train the AI chatbot, Claude, in what is the largest copyright class action settlement in history. Judge William Alsup issued a preliminary approval of the settlement last year, though he has since retired, with U.S. District Judge Araceli Martínez-Olguín today calling the settlement fair and adequate. "The $1.5 billion settlement provides substantial benefits to the class in light of the novel claims asserted," she wrote. "Success at trial was not assured, and a loss would have left the class with no recourse." The payout means authors and publishers will receive $3,000 for each of the roughly 500,000 works that Anthropic copied from pirate libraries while developing its AI chatbot, Claude. The plaintiffs alleged that Anthropic trained its models on hundreds of thousands of copyrighted books obtained from illegal piracy websites such as Library Genesis and Pirate Library Mirror. "Anthropic has attempted to steal the fire of Prometheus," wrote the plaintiffs. "It is no exaggeration to say that Anthropic's model seeks to profit from strip-mining the human expression and ingenuity behind each one of those works." The company is now required to destroy all the pirated material. The central issue that has spawned a plethora of lawsuits -- whether it is legal to train AI models on copyrighted material -- has not yet been definitively resolved. Judge William Alsup sided with Anthropic, ruling that training its AI on copyrighted books constituted fair use. However, he also held that obtaining those books from pirate websites fell outside the protection of fair use and therefore infringed copyright. Countless lawsuits are still awaiting resolution, with companies including Google LLC, Meta Platforms Inc., Midjourney Inc., Perplexity AI Inc., and OpenAI Group PBC, all hoping for a favorable outcome. "We reached this settlement in 2025, after the court's landmark ruling that training AI on books is fair use under copyright law -- which remains the law today," Anthropic deputy general counsel Aparna Sridhar said in a statement after today's judgment. "We are pleased that more than 91% of authors and publishers covered by the settlement have claimed their share of the payment, and we're looking forward to bringing this matter to a close."
DocuSign (DOCU) Brings Contract Automation to Perplexity's AI Platform for Legal Teams
DocuSign, Inc. (NASDAQ:DOCU) is one of the best low priced technology stocks to invest in. On June 24, DocuSign, Inc. (NASDAQ:DOCU) announced that its Intelligent Agreement Management platform is now available inside Perplexity Computer and the newly launched Computer for Counsel. The integration allows legal teams to automate contract work using AI. DocuSign said the integration runs on its Model Context Protocol server. The server is merely a connector that lets Perplexity securely tap into DocuSign's agreement data. This way, legal teams only need to describe what they need in plain language and have Docusign carry out the contract task from start to finish. The goal, according to Docusign, is to cut down on manual contract work. The specific tasks on target are drafting, reviewing, negotiating, and tracking agreements. Some of the use cases the company highlighted include reviewing vendor contracts against a company's playbook, negotiating sales contract renewals, and managing HR onboarding paperwork. The integration allows all these to happen without legal staff needing to jump between separate systems, the company stated. DocuSign explained that the feature is built into Computer for Counsel, which is a version of Perplexity's AI agent tailored specifically for in-house legal departments. Nathan Barksdale, General Counsel at Perplexity, said connecting Docusign to Computer allows legal teams to automate agreement workflows end-to-end. This integration, said Barksdale, reinforces the pitch that legal departments can now manage contracts without losing control of their underlying data. DocuSign, Inc. (NASDAQ:DOCU) is a software company. It provides electronic signature and intelligent agreement management solutions in the United States and internationally, including e-signature capabilities for sending and signing agreements across devices, Contract Lifecycle Management that automates workflows across the agreement process, and Document Generation for streamlining custom agreement creation. While we acknowledge the potential of DOCU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. Disclosure: None. Follow Insider Monkey on Google News.
Kimi K3: China's Moonshot AI Takes Aim at OpenAI, Anthropic - Internewscast Journal
Chinese startup Moonshot AI has introduced Kimi K3, a new artificial intelligence model that the company says narrows the performance gap with top U.S. systems and even beats OpenAI and Anthropic's strongest models in select benchmark tests. Moonshot said Friday that Kimi K3 does not yet surpass Anthropic's Claude Fable 5 or OpenAI's GPT 5.6 Sol in overall performance, but the model consistently ranked ahead of other systems included in its evaluations. According to the company, Kimi K3 outperformed Claude Opus 4.8 and GPT 5.5 -- models positioned just below the most advanced offerings from Anthropic and OpenAI -- across several benchmarks, including coding and general agent tasks. With 2.8 trillion parameters, a measure of the scale of its neural network, Kimi K3 is now the largest AI model developed in China to date. "Despite persistent hardware/compute capacity constraints in China, K3 demonstrates that pre-training scaling, paired with architectural innovation, can still deliver step-change gains for flagship Chinese models," Bank of America analysts wrote in a note led by Alex Liu. The launch lands at a time when competition between the United States and China over artificial intelligence leadership is becoming increasingly intense. Chinese AI systems have begun attracting more interest from Western businesses as their performance improves and their costs remain lower than the most advanced models produced by U.S. labs. At the same time, U.S. lawmakers are weighing ways to limit the adoption of Chinese AI models by American companies. Patrick Moorhead, CEO and chief analyst at Moor Insights and Strategy, described the market response to Kimi K3 as "an over-reaction shockingly similar the DeepSeek panic." In a post on X, he acknowledged the model's progress but cautioned that "We are far away from super-intelligence." Moorhead said in the post that large language models, or LLMs, like Kimi K3 will only "accelerate and grow the inference market faster than without," underscoring a general shift in the tech sector from merely focusing on the size and presumed capabilities of a model by itself to the overall application that the technology powers. Perplexity CEO Aravind Srinivas told CNBC last week that there's more focus from startups and developers to figure out the best methodologies for using AI models that can power their apps, instead of squarely focusing on one gigantic, underlying system. That's part of the reason why the freely available OpenClaw technology became so popular with developers earlier this year. The so-called harness lets coders more easily swap in and out various AI models that power digital assistants so they can take a series of actions without needing to rely on one single LLM by itself. "The model alone is no longer the product," Srinivas said at the time. "It is the harness, the orchestration system that puts the model inside a very capable harness and pairs the model with a lot of tools." Moorhead attributed what he believes to be an overreaction to Kimi K3's release to politics, telling CNBC in an email that "There's a big debate in Washington DC about whether the U.S. should use Chinese open source models and if U.S. companies should enable the Chinese to use their models." "The latter is ironic as the Chinese seem to be doing fine with their models," Moorhead said. Lu Zhang, the founder and managing partner of the Fusion Fund, said that despite the widespread attention models like Kimi K3 can receive, most of the developers that use the technology are "from the startup ecosystem, less from the large corporate side." These coders will often swap one AI model out when there's a more powerful version available or at least one that's cheaper and more efficient to run in their respective apps, she explained. And while these AI models may seem extremely powerful at first glance, they are not "plug and play" and they require a lot of technological know-how from developers to actually make use of their underlying capabilities, Zhang said. Although general discourse involving the open-weight AI model space can often involve the broader "narrative of U.S.-China competition," Zhang said that there are several U.S. companies that are increasingly debuting open-weight AI models. Two of those are Thinking Machines and DeepReinforce, which is backed by Zhang's fund. She said it was only a matter of time that a more advanced open-weight AI model captured the zeitgeist, given how fast the overall space is moving. Similar to how the debut of DeepSeek's R1 AI model in 2025 generated attention for presumably being more cost-efficient relative to proprietary technologies, the current hoopla over Kimi K3 can be attributed to rising concerns about AI's overall cost and ability to generate returns on investment. Simon Koser, the chief product officer at the AI startup Tzafon, said that Kimi K3 is legitimately impressive in that it is performing well in areas like coding, and developers at AI labs could find it compelling. "Cost has become a huge thing for some of these labs," Koser said, underscoring how AI leaders like Anthropic and OpenAI may feel some pressure from cheaper AI models being available on the market. Still, there are many ways to use the technology, and not every AI model excels in every task despite what the initial benchmark tests may show. Certain AI models may react differently when put in production versus when they are tested, and there's no true jack-of-all-trades AI model that's superior to everything else on the market. "It's going to seem like a lot of people are changing," Koser said. "But in practice, I'm not sure if the shift is that huge." Founded in 2023, Beijing-based Moonshot AI is one of China's leading model builders. It raised $2 billion at a more than $20 billion valuation in May, Bloomberg reported. Backers include Chinese tech giants Alibaba, which makes the Qwen series of AI models, and Tencent. Chinese AI rivals' shares dropped on news of the release. Z.ai, which released a new model to much fanfare in June, saw its stock plummet 28% on Friday. MiniMax Group, another Chinese model company, fell 16%. "K3 raises the capability ceiling for China AI models, shifting the burden of proof to other independent AI labs," said Liu. Earlier this week, Alibaba saw its stock buoyed by news that it was partnering with Apple in China. However, shares dropped 4% Friday. "For Alibaba, while it benefits from broad AI training/usage growth for its cloud service given tight compute environment, Alibaba Qwen's "open-source leader" narrative may face some tests," said Liu. Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
Anthropic Claude India Pricing announced: Check what users will have to pay for Claude services
Anthropic Claude Cost India: Anthropic now offers its Claude AI assistant with pricing in Indian rupees. This move simplifies payments and removes currency conversion fees for users. India has become Anthropic's second-largest global market after the United States. The company recently opened an office in Bengaluru to support its growth. Localized pricing is crucial for competing in India's tech market. Anthropic has quietly done something Indian users have been asking for: it has started charging for its Claude AI assistant in rupees instead of US dollars. The switch means anyone signing up for a paid Claude plan in India will now see prices in familiar currency, without the extra math or the surprise dollar conversion charges that usually show up on the credit card bill. What Changes for Anthropic UsersIndian subscribers browsing Claude's web and mobile apps will now find rupee price tags on every paid tier. Gone is the need to route payments through international cards or absorb currency conversion fees, a hurdle that has long kept budget-conscious users away from foreign AI subscriptions. Anthropic Claude India Pricing: The New Price TagsClaude Pro: Rs 2,000 a month if billed yearly, or Rs 2,399 a month if paid monthly Claude Max: Two new tiers at Rs 11,999 and Rs 23,999 a month, built for developers, researchers and anyone who burns through AI credits quickly Claude Team: Starts at Rs 2,399 per user per month on annual billing, aimed at businesses Claude Team Premium: Rs 11,999 per user per month for companies wanting higher limits All these figures already include GST, so there are no hidden add-ons at checkout. Why Anthropic Is Betting Big on IndiaThe numbers explain the urgency. India now makes up 5.8% of Claude's entire global user base, enough to place it just behind the US in Anthropic's rankings. Growth has been sharp too. Anthropic CEO Dario Amodei said Anthropic's revenue run rate in India had doubled in just four months, a pace that has clearly caught the company's attention. That kind of momentum is hard to ignore, and it explains why Anthropic has been laying down roots rather than just testing the waters. Anthropic Setting Up Shop in BengaluruThe rupee pricing is the latest step in a broader India push. Anthropic opened its first Indian office in Bengaluru back in February, giving it a direct line to the country's massive developer and enterprise community. It has also teamed up with homegrown fintech player Razorpay, making it easier for Indian businesses to plug Claude into their own products and services. A Crowded BattlefieldAnthropic is not the only one eyeing India's AI appetite. OpenAI, Google, Microsoft and Perplexity have all ramped up their India game with new launches, partnerships and enterprise deals of their own. Local pricing gives Anthropic one less excuse for price-sensitive Indian users to look elsewhere, and one more reason to believe the country is no longer just another market on the map, but a genuine growth engine for the company.
How to Get Your Business Recommended by ChatGPT, Gemini, and Perplexity
Marketing strategist Zues Ordaz, whose agency is recommended #1 across leading AI platforms including ChatGPT, Gemini, and Perplexity. AI search doesn't recommend whoever shouts loudest. It recommends whoever the web already trusts. The businesses that build that trust now will own their category for years." -- Zues Ordaz, Founder & CEO, New Gen Marketing Company WORTHINGTON, MN, UNITED STATES, July 8, 2026 /EINPresswire.com/ -- The way people find businesses is changing faster than most owners realize. According to BrightLocal's 2026 Local Consumer Review Survey, 45% of consumers used AI tools like ChatGPT, Gemini, and Perplexity to find local businesses in the past year -- up from just 6% a year earlier. That sevenfold jump now makes AI the third most-used business discovery channel, behind only Google and Facebook. Yet most businesses are nowhere to be found in those AI answers. A 2026 SOCi Local Visibility Index analysis of more than 350,000 business locations found that ChatGPT recommends just 1.2% of local businesses. The gap between how buyers now search and which businesses actually appear has rarely been wider. To help business owners close that gap, entrepreneur and marketing strategist Zues Ordaz has released a free step-by-step guide showing exactly how to get a business, product, or service recommended by AI platforms -- a practice known as Generative Engine Optimization, or GEO. "Buyers are asking AI who to hire before they ever open Google," said Ordaz. "If you're not in the answer, you don't exist to that customer. The good news is that showing up is a system anyone can build -- and I'm giving away the exact steps." Ordaz speaks from results. When users ask ChatGPT, Gemini, or Perplexity for the best marketing company in Worthington, Minnesota, all three recommend his agency, New Gen Marketing Company, as their #1 choice. He built that visibility using the same method now detailed in his free guide. The demand behind the strategy is well documented. Research from McKinsey in early 2026 found that 44% of AI-search users now consider AI their primary source of information, ahead of traditional search at 31%. BrightLocal's survey also reported that 63% of active AI users trust AI recommendations for local businesses. Meanwhile, ChatGPT alone has grown to roughly 900 million weekly active users, according to OpenAI -- a platform that did not exist four years ago. Ordaz's guide walks owners through the full process: auditing how a business currently appears across AI platforms, structuring a website and citations so AI can understand and trust it, building the third-party authority signals AI systems draw from -- including distributed press coverage -- and reinforcing it all with consistent content. "Most local businesses haven't figured this out yet, which is exactly why the opportunity is so big right now," Ordaz said. "AI systems learn patterns over time. The businesses that move first set the baseline their competitors will have to beat." The free guide is delivered inside Ordaz's AI Prompt Vault -- a growing library of the prompts, templates, and systems he uses to run his agency and create content. Access is free at the link below. Beyond his agency, Ordaz is a content creator with more than 141,000 YouTube subscribers, where he publishes tutorials and reviews on AI tools, software, and business growth for entrepreneurs navigating the shift to AI-driven marketing. About Zues Ordaz: Zues Ordaz is an entrepreneur, marketing strategist, and content creator focused on helping business owners grow using AI-driven digital marketing. He is the founder and CEO of New Gen Marketing Company and creates educational content on AI tools, software, and business strategy for an audience of more than 141,000 subscribers on YouTube, along with TikTok and Instagram. About New Gen Marketing Company: New Gen Marketing Company is a full-service digital marketing agency founded by Zues Ordaz. The agency helps small and medium-sized businesses build visibility in both traditional search and AI-generated results, offering Generative Engine Optimization (GEO), short-form content creation, UGC advertising, AI automations, paid media across Meta, TikTok, and Google, web design and funnel development, and photography and video production. Media Contact: Zues Ordaz, Founder & CEO New Gen Marketing Company [email protected] https://newgenmarketingcompany.com YouTube: @ZuesOrdaz · TikTok: @zues_ordaz · Instagram: @zues_ordaz Zues Ordaz New Gen Marketing Company [email protected] Visit us on social media: Instagram YouTube TikTok Other Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
How to Get Your Business Recommended by ChatGPT, Gemini, and Perplexity
Marketing strategist Zues Ordaz, whose agency is recommended #1 across leading AI platforms including ChatGPT, Gemini, and Perplexity. AI search doesn't recommend whoever shouts loudest. It recommends whoever the web already trusts. The businesses that build that trust now will own their category for years." -- Zues Ordaz, Founder & CEO, New Gen Marketing Company WORTHINGTON, MN, UNITED STATES, July 8, 2026 /EINPresswire.com/ -- The way people find businesses is changing faster than most owners realize. According to BrightLocal's 2026 Local Consumer Review Survey, 45% of consumers used AI tools like ChatGPT, Gemini, and Perplexity to find local businesses in the past year -- up from just 6% a year earlier. That sevenfold jump now makes AI the third most-used business discovery channel, behind only Google and Facebook. Yet most businesses are nowhere to be found in those AI answers. A 2026 SOCi Local Visibility Index analysis of more than 350,000 business locations found that ChatGPT recommends just 1.2% of local businesses. The gap between how buyers now search and which businesses actually appear has rarely been wider. To help business owners close that gap, entrepreneur and marketing strategist Zues Ordaz has released a free step-by-step guide showing exactly how to get a business, product, or service recommended by AI platforms -- a practice known as Generative Engine Optimization, or GEO. "Buyers are asking AI who to hire before they ever open Google," said Ordaz. "If you're not in the answer, you don't exist to that customer. The good news is that showing up is a system anyone can build -- and I'm giving away the exact steps." Ordaz speaks from results. When users ask ChatGPT, Gemini, or Perplexity for the best marketing company in Worthington, Minnesota, all three recommend his agency, New Gen Marketing Company, as their #1 choice. He built that visibility using the same method now detailed in his free guide. The demand behind the strategy is well documented. Research from McKinsey in early 2026 found that 44% of AI-search users now consider AI their primary source of information, ahead of traditional search at 31%. BrightLocal's survey also reported that 63% of active AI users trust AI recommendations for local businesses. Meanwhile, ChatGPT alone has grown to roughly 900 million weekly active users, according to OpenAI -- a platform that did not exist four years ago. Ordaz's guide walks owners through the full process: auditing how a business currently appears across AI platforms, structuring a website and citations so AI can understand and trust it, building the third-party authority signals AI systems draw from -- including distributed press coverage -- and reinforcing it all with consistent content. "Most local businesses haven't figured this out yet, which is exactly why the opportunity is so big right now," Ordaz said. "AI systems learn patterns over time. The businesses that move first set the baseline their competitors will have to beat." The free guide is delivered inside Ordaz's AI Prompt Vault -- a growing library of the prompts, templates, and systems he uses to run his agency and create content. Access is free at the link below. Beyond his agency, Ordaz is a content creator with more than 141,000 YouTube subscribers, where he publishes tutorials and reviews on AI tools, software, and business growth for entrepreneurs navigating the shift to AI-driven marketing. About Zues Ordaz: Zues Ordaz is an entrepreneur, marketing strategist, and content creator focused on helping business owners grow using AI-driven digital marketing. He is the founder and CEO of New Gen Marketing Company and creates educational content on AI tools, software, and business strategy for an audience of more than 141,000 subscribers on YouTube, along with TikTok and Instagram. About New Gen Marketing Company: New Gen Marketing Company is a full-service digital marketing agency founded by Zues Ordaz. The agency helps small and medium-sized businesses build visibility in both traditional search and AI-generated results, offering Generative Engine Optimization (GEO), short-form content creation, UGC advertising, AI automations, paid media across Meta, TikTok, and Google, web design and funnel development, and photography and video production. Media Contact: Zues Ordaz, Founder & CEO New Gen Marketing Company [email protected] https://newgenmarketingcompany.com YouTube: @ZuesOrdaz · TikTok: @zues_ordaz · Instagram: @zues_ordaz Zues Ordaz New Gen Marketing Company [email protected] Visit us on social media: Instagram YouTube TikTok Other Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
