News & Updates
The latest news and updates from companies in the WLTH portfolio.
Claude Design: Anthropic's AI Tool (Access, Pricing, Uses)
Claude Design is Anthropic's prompt-based design workspace, and more than one million people used it in its first week. It turns plain English into editable slides, interactive prototypes, mockups, and one-page assets, then exports them to PDF, PPTX, Canva, standalone HTML, or straight into Claude Code. It launched on April 17, 2026, lives at claude.ai/design, and on launch day Figma's stock fell about 7%, according to Gizmodo. Claude Design got a major overhaul on June 17, 2026 that changed how it works and what it costs you in usage. It now imports your real design system, round-trips with Claude Code through a /design-sync command, lets you drag and resize elements directly on the canvas, and draws from your shared Claude usage pool instead of a small separate allowance. You also now pick which Claude model does the work. This guide covers what Claude Design is, how to access it on Mac, Windows, and Linux, what each plan costs, what you can build with it, and how it stacks up against Figma and Canva. The Key Takeaways * Claude Design is in beta auf Pro, Max, Team, and Enterprise plans and included with your subscription. There is no free tier, and Enterprise has it off by default. * The June 17, 2026 update added design system imports, a two-way /design-sync round trip with Claude Code, direct canvas editing, and brand lockdown controls for admins. * Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork. The separate design allowance that users burned through in minutes is gone. * It is browser only on Mac, Windows, and Linux. There is no native Claude Design app, and any third-party ".dmg" or ".exe" download claiming to be one is not from Anthropic. * You now pick the model inside Claude Design, choosing between Fable 5, Opus 4.8, Sonnet 5und Haiku 4.5, alongside an Effort setting. The "powered by Opus 4.7" line from the April launch post is out of date. What is Claude Design? Claude Design is a prompt-based design surface built by Anthropic Labs, the team inside Anthropic that ships experimental products. You describe what you want in plain English, and Claude generates a working design on a side-by-side canvas. You refine it through chat, inline comments, direct manipulation, and layout controls that adjust spacing, color, typography, and alignment. The product is documented in Anthropic's launch announcement. It launched on April 17, 2026, three days after Anthropic CPO Mike Krieger stepped off Figma's board, a resignation TechCrunch dated to April 14. It arrived as a research preview and moved to beta with the June update. At launch it ran on one fixed model, Claude Opus 4.7, which Anthropic then called its most capable vision model. That is no longer how it works. Claude Design now ships a model picker, and you choose the model yourself. Claude Design accepts a wide range of inputs. You can drop in screenshots, photos, DOCX, PPTXund XLSX files, or point it at a GitHub repository so Claude reads your real components. There is also a web capture tool that grabs elements directly from your own website, so prototypes look like the real product. Anything you build can be shared inside your organization with view-only, comment, or edit permissions. Who is Claude Design for? The tool serves three core audiences. Founders and product managers who need a clickable prototype before they brief a designer. Sales and marketing teams who need a polished pitch deck today, not next week. Engineers who want to sketch an internal admin UI without leaving Claude. Designers themselves are not the primary target, and Claude Design complements tools like Figma and Canva rather than replacing them. What changed in the June 2026 Claude Design update Exactly two months after launch, Anthropic shipped a major Claude Design update on June 17, 2026. The theme was brand consistency and getting designs into production code, and it also fixed the tool's most complained-about flaw. The full changelog is in Anthropic's June 17 announcement. Here is what actually matters. Design system imports Claude Design can now pull in one or several design systems from a GitHub repo, design files, or raw uploads. Once a system is in, Claude builds with your real components, checks its own output against your system, and corrects itself before you ever see the result. This is the difference between a mockup that looks vaguely like your product and one that uses your actual buttons, cards, and tokens. The /design-sync round trip with Claude Code The headline feature is two-way traffic with Claude Code. Running /design-sync inside Claude Code pulls your local codebase's design system into Claude Design, so every prototype starts from existing components instead of approximations. A /design command in the Claude Code terminal lets developers create, edit, and sync design projects without leaving their workflow. The trip back is just as short. When a design is ready, it hands off to Claude Code, which picks up where you left off with no screenshot and no rebuild. If you are already living in the terminal, our roundup of the best Claude Code skills covers what else you can bolt onto that workflow. Direct canvas editing Claude Design used to route almost every tweak through the chat pane. The update added rich layout controls that let you drag, resize, and align elements directly on the canvas. You still ask Claude for the big structural changes, but nudging a card two pixels left no longer costs you a prompt. Brand controls for Team and Enterprise Larger organizations get a new admin role that can approve a single standard design system and lock down edits. Every asset Claude produces then conforms to company guidelines, which is what turns Claude Design from a prototyping toy into something a brand team will actually sign off on. Shared usage limits, the token-burn fix This is the change that matters most to your wallet. At launch, Claude Design metered usage from its own small allowance, and it drained fast. PCWorld reviewer Ben Patterson burned 80% of his weekly Claude Design allowance in roughly 25 minutes on the Pro plan, producing three variations of a single webpage prototype. His review was headlined "I tried Claude Design for half an hour. I'm already locked out for a week." Anthropic scrapped that model. Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork, so there is no separate design allowance to track and you draw from one larger pool. Anthropic also says it cut average token consumption per turn while holding output quality, and that error rates dropped sharply. Which model powers Claude Design? This is the question almost every other guide still gets wrong. Anthropic's April launch post said Claude Design ran on Claude Opus 4.7, and that page has never been updated, so write-ups keep repeating it. Open the product today and it is plainly false. Claude Design carries the same model picker as the rest of Claude, and Anthropic's support documentation lists Claude Design among the surfaces where organization model-access settings apply, right next to chat, Cowork, and Claude Code. The model picker: Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5 Open the Model dropdown in the prompt composer and you get four models. Fable 5 is pitched for your toughest challenges, Opus 4.8 for complex tasks, Sonnet 5 as the efficient everyday pick, and Haiku 4.5 for fast answers. A More models row opens the rest of the catalogue. No single model "powers" Claude Design any more, so the honest answer is that you decide, per project. In practice, Sonnet 5 is enough for most slide decks, one-pagers, and simple mockups, and it is the cheapest way to iterate. Step up to Opus 4.8 or Fable 5 when you are building a dense interactive prototype or working against an imported design system, where the model has to hold a lot of structure in its head at once. Drop to Haiku 4.5 for quick throwaway variations. The Effort control Underneath the model list sits Effort, which defaults to High. Effort trades intelligence against speed and usage, and Anthropic documents the full ladder as Low, Medium, High, Extra high, and Max in its guide to model, effort, and thinking settings. Because design work now draws from your shared pool, turning Effort down on rough drafts is the single easiest way to stretch a subscription further. Admins get a say too. Since July 1, 2026, Enterprise administrators can restrict both which models their users can reach and which effort levels they are allowed to set, which is the same rollout that brought the picker into Claude Design in the first place. Fable 5 and the included-usage window Claude Fable 5 launched on June 9, 2026 and sits above Opus 4.8 as Anthropic's most capable widely released model, with a 1 million token context window and API pricing of $10 per million input tokens und $50 per million output tokens. That capability is not free-flowing. Anthropic includes Fable 5 on paid plans for up to 50% of your weekly usage limit, after which you switch models or buy usage credits, as set out in its Fable 5 redeployment note. That inclusion window is promotional and Anthropic keeps extending it, first to July 7, then July 12, then July 19, 2026. The picker prints the current deadline next to Fable 5, so check the label before you commit a long session to it. Free plans never had access, and standard Enterprise seats are excluded. How to access Claude Design Claude Design is a browser-based product at claude.ai/design. It works identically on Mac, Windows, and Linux because all generation happens on Anthropic's cloud. There is no native Claude Design app for any operating system and no separate desktop installer. Here are the four steps to get in. Optionally, run /design-sync in Claude Code first to import your team's design system, so generations stay on-brand from the very first prompt. Once you are in, you write a prompt in the left chat pane, watch the design build on the right canvas, then fine-tune with the layout controls or by dragging elements directly. Using Claude Design on Mac, Windows, and Linux Because the heavy generation runs on Anthropic's cloud, any Apple silicon Mac, from the original M1 right through the current M5, runs Claude Design identically to a Windows laptop or a Linux desktop. You do not need a discrete GPU, and the Mac mini, MacBook Air, and entry-level MacBook Pro all handle the canvas without lag. The same goes for an average Windows ultrabook. If you build dense interactive prototypes, a larger display helps, because the chat pane and canvas sit side by side. Many Mac users prefer to run Claude Design inside the official Claude Desktop app for macOS, which you can download from claude.com/download. It gives Claude a dedicated window away from your browser tabs. The desktop app is not required, but it is the cleanest setup if you work in Claude all day. What you can build with Claude Design Claude Design starts you from five templates, Prototype, Slides, Document, Wireframe, and Animation, or from a blank prompt if you would rather just describe what you want. Each one is refined through conversation afterwards. Below are five concrete use cases with the kind of prompt that gets the best result on the first try. Two of those templates are easy to overlook. Wireframe deliberately strips the output back to low-fidelity structure, which is what you want when the argument is about layout rather than polish. Animation produces motion, and because Claude Design renders slides as HTML rather than PowerPoint, Anthropic's own presentation tutorial notes that it can animate transitions to carry a story across a deck. 1. Pitch decks and quarterly business reviews You describe the deck including target audience, slide count, and key data points, and Claude builds the full deck in PPTX format. Example prompt: "Build a 12-slide Series A pitch deck for a B2B SaaS analytics startup. Include problem, solution, market size, traction, business model, team, and ask. Use a minimal style with our blue and grey brand colors." The output drops straight into Microsoft PowerPoint, Apple Keynote, or Google Slides. For deeper presentation workflows, see our guide on how to use AI in PowerPoint. 2. Interactive prototypes for new features Product teams use Claude Design to make a feature tangible before they brief engineering. Example prompt: "Design a 5-screen onboarding flow for a fitness tracking app. Include a welcome screen, goal selection, profile setup, permission requests, and a celebration screen. Use a light theme with sans-serif type." Because the canvas renders real HTML, CSS, and JavaScript, every prototype is clickable and scrollable in the browser. You share the link with stakeholders, collect comments inline, then iterate without leaving the chat. 3. Landing page mockups and one-pagers Founders without a designer use Claude Design to draft a marketing site or sales one-pager in minutes. Example prompt: "Create a SaaS landing page for an AI invoice tool aimed at freelancers. Include a hero, three feature blocks, a pricing table, FAQ, and a CTA footer. Match the layout conventions of modern fintech landing pages." Uploading screenshots of pages you admire pulls real reference material into the prompt, which keeps the output anchored to actual conventions instead of generic templates. If you already have a site, the web capture tool grabs elements from it so the mockup matches your live product. 4. Mockups built on your real design system This use case got dramatically stronger in June. Import your design system from a GitHub repo, design files, or raw uploads, and a new dashboard mockup will use your actual buttons, cards, modals, and tokens. Claude validates its output against the system and fixes deviations before showing you anything, so designs become drop-in references for the next sprint rather than throwaways. When you are ready to ship, click Handoff to Claude Code and send the design to a local Claude Code agent or to Claude Code on the web. Claude Code picks up the design without starting over, so nothing gets rebuilt from a screenshot. 5. Data dashboards, infographics, and internal tools Claude Design also handles charts, dashboards, and quick internal tools. For text-heavy infographics that demand pixel-perfect typography, ChatGPT Images 2.0 is currently a stronger pick because it specializes in dense text rendering. For interactive dashboards with editable data, Claude Design is the better fit, because the output is real code rather than a flat image. Claude Design pricing and usage limits Claude Design is not free. It is included at no extra cost with Pro, Max, Team, and Enterprise Claude plans. Since June 17, 2026 it draws from the same shared usage pool as chat, Claude Code, and Claude Cowork, so there is no separate design allowance to monitor. Here is what each plan costs, and our full Claude pricing breakdown goes deeper on API and Bedrock rates. Pro: $20 per month Claude Pro is the cheapest way into Claude Design at $20 per month, or $17 per month billed annually. It is the right plan for individual founders, marketers, and engineers who want to try Claude Design without a team contract. Design work now competes with your chat and Claude Code usage for the same pool, so a heavy prototyping session will eat into what you have left for everything else. Max 5x: $100 per month Claude Max 5x costs $100 per month and gives you 5x the Pro usage. This is the sweet spot for power users running daily Claude Design sessions alongside heavy Claude Code or Claude Cowork work, precisely because all three now share one pool. Max 20x: $200 per month Claude Max 20x costs $200 per month for 20x the Pro usage, plus priority access to Anthropic's newest features and models. This is for designers and agencies treating Claude Design as their primary visual workflow. Team and Enterprise Team Standard is $25 per seat per month ($20 annually) and Team Premium is $125 per seat per month ($100 annually). Those Team plans run from 5 to 150 seats. Enterprise is custom-priced through sales and ships with Claude Design turned off by default, so an admin must enable it in Organization settings. Once you exhaust your plan limits, Pro and Max users can switch on extra usage, sometimes called usage credits, and keep working. That overflow is billed at standard API rates rather than being included, so it is a metered top-up, not a bigger bucket. If you bought your subscription through the mobile app, you have to enable extra usage on the web. Claude Design vs Figma vs Canva vs Fello AI These four tools solve overlapping problems from different starting points. Claude Design generates from a prompt. Figma builds on a vector canvas with components. Canva assembles from templates and stock assets. Fello AI sits one level up, giving you Claude, ChatGPT, Gemini, Grok, and DeepSeek in a single app. Here is how they compare on the metrics that matter. The short verdict. Use Claude Design when you need to go from idea to interactive output fast and you already pay for Claude Pro or higher. Pick Figma for production UI work, design systems, and developer handoff at scale. Use Canva for brand-consistent marketing collateral with stock assets. Choose Fello AI at $9.99 a month when you want several frontier models in one app and you do not need a design canvas at all. Fello AI: a multi-model alternative for $9.99 a month If you do not have a paid Claude plan and you mostly need AI-generated slides, documents, and everyday creation work, Fello AI is a cheaper way in. For $9.99 a month it bundles Claude, ChatGPT, Gemini, Grok, and DeepSeek, and its PowerPoint Skill produces real .pptx files straight from a chat conversation. The app runs natively on Mac, iPhone, and iPad with cross-device sync, and it holds a 4.7-star rating across more than 27,000 reviews. The trade-off is the canvas. Fello AI does not give you a side-by-side visual editor, so it is not a replacement for a real design surface. It is the better choice when you want speed and one-app access to several models, and the weaker choice when you specifically need to push pixels. Plenty of people run both, Claude Design for work that needs a canvas and Fello AI for everything else. How Claude Design fits with Claude Cowork and Claude Code Anthropic now ships three Claude products that talk to each other, namely Claude Design, Claude Code, and Claude Cowork. The intended workflow is straightforward. Claude Design produces the visual artifact, Claude Code implements it, and Claude Cowork runs the long-horizon agent tasks on top, like research, document drafts, and analytics. The June update tightened that loop considerably. All three now share one usage pool, one set of credentials, and one billing relationship, and /design-sync plus Handoff to Claude Code are the explicit bridges between visual work and shipped code. Claude Design also sends work out to Adobe, Base44, Canva, Gamma, Lovable, Miro, Replit, Vercel, and Wix, on top of PDF and PowerPoint export. If you want quick presentation generation outside the design canvas, our guide to converting PDF to PowerPoint with AI covers that workflow. Limits and caveats Claude Design is still in beta, and the constraints below matter before you commit a workflow to it. Enterprise organizations have it disabled by default and need an admin to opt in. Anthropic has never corrected its April launch post, which still claims the tool runs on Opus 4.7, so plenty of secondhand write-ups repeat a model claim the live product flatly contradicts. Whichever model you pick, its vision and reasoning limits apply to your designs as well. And because design work now draws from your shared pool, a long prototyping session directly reduces what you have left for chat and Claude Code. On capability, the honest boundaries hold. For brand-heavy marketing collateral with consistent assets across dozens of pieces, Canva still wins. For complex multi-screen design systems with tight pixel precision, Figma still wins. Claude Design is at its best on the first 80% of a design, and most teams will hand the last 20% to a real designer. Anthropic has also shipped Claude Dreaming, its agent memory feature, which is worth watching if you plan to keep design sessions context-aware across weeks. Schlussfolgerung Claude Design spent its first two months as an impressive demo with a punishing usage cap. The June 17 update fixed the cap, taught it your design system, and wired it directly into Claude Code, which is what turns it into something you can actually put in a workflow. If you already pay for Claude Pro, Max, Team, or Enterprise, open claude.ai/design and run one of the example prompts above, and run /design-sync first if you have a codebase worth matching. If you do not have a Claude subscription and you want several frontier models in one native Mac app instead, download Fello AI on the App Store. To compare the underlying models powering all of this, see our best AI models guide. If you are weighing the two big AI visual tools against each other, our head-to-head on Claude Design vs ChatGPT Images 2.0 breaks down which one wins for slides and mockups, and our walkthrough on how to use ChatGPT Images 2.0 to create visuals covers the OpenAI side in practice.
Claude Design: Anthropic's AI Tool (Access, Pricing, Uses)
Claude Design is Anthropic's prompt-based design workspace, and more than one million people used it in its first week. It turns plain English into editable slides, interactive prototypes, mockups, and one-page assets, then exports them to PDF, PPTX, Canva, standalone HTML, or straight into Claude Code. It launched on April 17, 2026, lives at claude.ai/design, and on launch day Figma's stock fell about 7%, according to Gizmodo. Claude Design got a major overhaul on June 17, 2026 that changed how it works and what it costs you in usage. It now imports your real design system, round-trips with Claude Code through a /design-sync command, lets you drag and resize elements directly on the canvas, and draws from your shared Claude usage pool instead of a small separate allowance. You also now pick which Claude model does the work. This guide covers what Claude Design is, how to access it on Mac, Windows, and Linux, what each plan costs, what you can build with it, and how it stacks up against Figma and Canva. The Key Takeaways * Claude Design is in beta on Pro, Max, Team, and Enterprise plans and included with your subscription. There is no free tier, and Enterprise has it off by default. * The June 17, 2026 update added design system imports, a two-way /design-sync round trip with Claude Code, direct canvas editing, and brand lockdown controls for admins. * Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork. The separate design allowance that users burned through in minutes is gone. * It is browser only on Mac, Windows, and Linux. There is no native Claude Design app, and any third-party ".dmg" or ".exe" download claiming to be one is not from Anthropic. * You now pick the model inside Claude Design, choosing between Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5, alongside an Effort setting. The "powered by Opus 4.7" line from the April launch post is out of date. What is Claude Design? Claude Design is a prompt-based design surface built by Anthropic Labs, the team inside Anthropic that ships experimental products. You describe what you want in plain English, and Claude generates a working design on a side-by-side canvas. You refine it through chat, inline comments, direct manipulation, and layout controls that adjust spacing, color, typography, and alignment. The product is documented in Anthropic's launch announcement. It launched on April 17, 2026, three days after Anthropic CPO Mike Krieger stepped off Figma's board, a resignation TechCrunch dated to April 14. It arrived as a research preview and moved to beta with the June update. At launch it ran on one fixed model, Claude Opus 4.7, which Anthropic then called its most capable vision model. That is no longer how it works. Claude Design now ships a model picker, and you choose the model yourself. Claude Design accepts a wide range of inputs. You can drop in screenshots, photos, DOCX, PPTX, and XLSX files, or point it at a GitHub repository so Claude reads your real components. There is also a web capture tool that grabs elements directly from your own website, so prototypes look like the real product. Anything you build can be shared inside your organization with view-only, comment, or edit permissions. Who is Claude Design for? The tool serves three core audiences. Founders and product managers who need a clickable prototype before they brief a designer. Sales and marketing teams who need a polished pitch deck today, not next week. Engineers who want to sketch an internal admin UI without leaving Claude. Designers themselves are not the primary target, and Claude Design complements tools like Figma and Canva rather than replacing them. What changed in the June 2026 Claude Design update Exactly two months after launch, Anthropic shipped a major Claude Design update on June 17, 2026. The theme was brand consistency and getting designs into production code, and it also fixed the tool's most complained-about flaw. The full changelog is in Anthropic's June 17 announcement. Here is what actually matters. Design system imports Claude Design can now pull in one or several design systems from a GitHub repo, design files, or raw uploads. Once a system is in, Claude builds with your real components, checks its own output against your system, and corrects itself before you ever see the result. This is the difference between a mockup that looks vaguely like your product and one that uses your actual buttons, cards, and tokens. The /design-sync round trip with Claude Code The headline feature is two-way traffic with Claude Code. Running /design-sync inside Claude Code pulls your local codebase's design system into Claude Design, so every prototype starts from existing components instead of approximations. A /design command in the Claude Code terminal lets developers create, edit, and sync design projects without leaving their workflow. The trip back is just as short. When a design is ready, it hands off to Claude Code, which picks up where you left off with no screenshot and no rebuild. If you are already living in the terminal, our roundup of the best Claude Code skills covers what else you can bolt onto that workflow. Direct canvas editing Claude Design used to route almost every tweak through the chat pane. The update added rich layout controls that let you drag, resize, and align elements directly on the canvas. You still ask Claude for the big structural changes, but nudging a card two pixels left no longer costs you a prompt. Brand controls for Team and Enterprise Larger organizations get a new admin role that can approve a single standard design system and lock down edits. Every asset Claude produces then conforms to company guidelines, which is what turns Claude Design from a prototyping toy into something a brand team will actually sign off on. Shared usage limits, the token-burn fix This is the change that matters most to your wallet. At launch, Claude Design metered usage from its own small allowance, and it drained fast. PCWorld reviewer Ben Patterson burned 80% of his weekly Claude Design allowance in roughly 25 minutes on the Pro plan, producing three variations of a single webpage prototype. His review was headlined "I tried Claude Design for half an hour. I'm already locked out for a week." Anthropic scrapped that model. Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork, so there is no separate design allowance to track and you draw from one larger pool. Anthropic also says it cut average token consumption per turn while holding output quality, and that error rates dropped sharply. Which model powers Claude Design? This is the question almost every other guide still gets wrong. Anthropic's April launch post said Claude Design ran on Claude Opus 4.7, and that page has never been updated, so write-ups keep repeating it. Open the product today and it is plainly false. Claude Design carries the same model picker as the rest of Claude, and Anthropic's support documentation lists Claude Design among the surfaces where organization model-access settings apply, right next to chat, Cowork, and Claude Code. The model picker: Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5 Open the Model dropdown in the prompt composer and you get four models. Fable 5 is pitched for your toughest challenges, Opus 4.8 for complex tasks, Sonnet 5 as the efficient everyday pick, and Haiku 4.5 for fast answers. A More models row opens the rest of the catalogue. No single model "powers" Claude Design any more, so the honest answer is that you decide, per project. In practice, Sonnet 5 is enough for most slide decks, one-pagers, and simple mockups, and it is the cheapest way to iterate. Step up to Opus 4.8 or Fable 5 when you are building a dense interactive prototype or working against an imported design system, where the model has to hold a lot of structure in its head at once. Drop to Haiku 4.5 for quick throwaway variations. The Effort control Underneath the model list sits Effort, which defaults to High. Effort trades intelligence against speed and usage, and Anthropic documents the full ladder as Low, Medium, High, Extra high, and Max in its guide to model, effort, and thinking settings. Because design work now draws from your shared pool, turning Effort down on rough drafts is the single easiest way to stretch a subscription further. Admins get a say too. Since July 1, 2026, Enterprise administrators can restrict both which models their users can reach and which effort levels they are allowed to set, which is the same rollout that brought the picker into Claude Design in the first place. Fable 5 and the included-usage window Claude Fable 5 launched on June 9, 2026 and sits above Opus 4.8 as Anthropic's most capable widely released model, with a 1 million token context window and API pricing of $10 per million input tokens and $50 per million output tokens. That capability is not free-flowing. Anthropic includes Fable 5 on paid plans for up to 50% of your weekly usage limit, after which you switch models or buy usage credits, as set out in its Fable 5 redeployment note. That inclusion window is promotional and Anthropic keeps extending it, first to July 7, then July 12, then July 19, 2026. The picker prints the current deadline next to Fable 5, so check the label before you commit a long session to it. Free plans never had access, and standard Enterprise seats are excluded. How to access Claude Design Claude Design is a browser-based product at claude.ai/design. It works identically on Mac, Windows, and Linux because all generation happens on Anthropic's cloud. There is no native Claude Design app for any operating system and no separate desktop installer. Here are the four steps to get in. Optionally, run /design-sync in Claude Code first to import your team's design system, so generations stay on-brand from the very first prompt. Once you are in, you write a prompt in the left chat pane, watch the design build on the right canvas, then fine-tune with the layout controls or by dragging elements directly. Using Claude Design on Mac, Windows, and Linux Because the heavy generation runs on Anthropic's cloud, any Apple silicon Mac, from the original M1 right through the current M5, runs Claude Design identically to a Windows laptop or a Linux desktop. You do not need a discrete GPU, and the Mac mini, MacBook Air, and entry-level MacBook Pro all handle the canvas without lag. The same goes for an average Windows ultrabook. If you build dense interactive prototypes, a larger display helps, because the chat pane and canvas sit side by side. Many Mac users prefer to run Claude Design inside the official Claude Desktop app for macOS, which you can download from claude.com/download. It gives Claude a dedicated window away from your browser tabs. The desktop app is not required, but it is the cleanest setup if you work in Claude all day. What you can build with Claude Design Claude Design starts you from five templates, Prototype, Slides, Document, Wireframe, and Animation, or from a blank prompt if you would rather just describe what you want. Each one is refined through conversation afterwards. Below are five concrete use cases with the kind of prompt that gets the best result on the first try. Two of those templates are easy to overlook. Wireframe deliberately strips the output back to low-fidelity structure, which is what you want when the argument is about layout rather than polish. Animation produces motion, and because Claude Design renders slides as HTML rather than PowerPoint, Anthropic's own presentation tutorial notes that it can animate transitions to carry a story across a deck. 1. Pitch decks and quarterly business reviews You describe the deck including target audience, slide count, and key data points, and Claude builds the full deck in PPTX format. Example prompt: "Build a 12-slide Series A pitch deck for a B2B SaaS analytics startup. Include problem, solution, market size, traction, business model, team, and ask. Use a minimal style with our blue and grey brand colors." The output drops straight into Microsoft PowerPoint, Apple Keynote, or Google Slides. For deeper presentation workflows, see our guide on how to use AI in PowerPoint. 2. Interactive prototypes for new features Product teams use Claude Design to make a feature tangible before they brief engineering. Example prompt: "Design a 5-screen onboarding flow for a fitness tracking app. Include a welcome screen, goal selection, profile setup, permission requests, and a celebration screen. Use a light theme with sans-serif type." Because the canvas renders real HTML, CSS, and JavaScript, every prototype is clickable and scrollable in the browser. You share the link with stakeholders, collect comments inline, then iterate without leaving the chat. 3. Landing page mockups and one-pagers Founders without a designer use Claude Design to draft a marketing site or sales one-pager in minutes. Example prompt: "Create a SaaS landing page for an AI invoice tool aimed at freelancers. Include a hero, three feature blocks, a pricing table, FAQ, and a CTA footer. Match the layout conventions of modern fintech landing pages." Uploading screenshots of pages you admire pulls real reference material into the prompt, which keeps the output anchored to actual conventions instead of generic templates. If you already have a site, the web capture tool grabs elements from it so the mockup matches your live product. 4. Mockups built on your real design system This use case got dramatically stronger in June. Import your design system from a GitHub repo, design files, or raw uploads, and a new dashboard mockup will use your actual buttons, cards, modals, and tokens. Claude validates its output against the system and fixes deviations before showing you anything, so designs become drop-in references for the next sprint rather than throwaways. When you are ready to ship, click Handoff to Claude Code and send the design to a local Claude Code agent or to Claude Code on the web. Claude Code picks up the design without starting over, so nothing gets rebuilt from a screenshot. 5. Data dashboards, infographics, and internal tools Claude Design also handles charts, dashboards, and quick internal tools. For text-heavy infographics that demand pixel-perfect typography, ChatGPT Images 2.0 is currently a stronger pick because it specializes in dense text rendering. For interactive dashboards with editable data, Claude Design is the better fit, because the output is real code rather than a flat image. Claude Design pricing and usage limits Claude Design is not free. It is included at no extra cost with Pro, Max, Team, and Enterprise Claude plans. Since June 17, 2026 it draws from the same shared usage pool as chat, Claude Code, and Claude Cowork, so there is no separate design allowance to monitor. Here is what each plan costs, and our full Claude pricing breakdown goes deeper on API and Bedrock rates. Pro: $20 per month Claude Pro is the cheapest way into Claude Design at $20 per month, or $17 per month billed annually. It is the right plan for individual founders, marketers, and engineers who want to try Claude Design without a team contract. Design work now competes with your chat and Claude Code usage for the same pool, so a heavy prototyping session will eat into what you have left for everything else. Max 5x: $100 per month Claude Max 5x costs $100 per month and gives you 5x the Pro usage. This is the sweet spot for power users running daily Claude Design sessions alongside heavy Claude Code or Claude Cowork work, precisely because all three now share one pool. Max 20x: $200 per month Claude Max 20x costs $200 per month for 20x the Pro usage, plus priority access to Anthropic's newest features and models. This is for designers and agencies treating Claude Design as their primary visual workflow. Team and Enterprise Team Standard is $25 per seat per month ($20 annually) and Team Premium is $125 per seat per month ($100 annually). Those Team plans run from 5 to 150 seats. Enterprise is custom-priced through sales and ships with Claude Design turned off by default, so an admin must enable it in Organization settings. Once you exhaust your plan limits, Pro and Max users can switch on extra usage, sometimes called usage credits, and keep working. That overflow is billed at standard API rates rather than being included, so it is a metered top-up, not a bigger bucket. If you bought your subscription through the mobile app, you have to enable extra usage on the web. Claude Design vs Figma vs Canva vs Fello AI These four tools solve overlapping problems from different starting points. Claude Design generates from a prompt. Figma builds on a vector canvas with components. Canva assembles from templates and stock assets. Fello AI sits one level up, giving you Claude, ChatGPT, Gemini, Grok, and DeepSeek in a single app. Here is how they compare on the metrics that matter. The short verdict. Use Claude Design when you need to go from idea to interactive output fast and you already pay for Claude Pro or higher. Pick Figma for production UI work, design systems, and developer handoff at scale. Use Canva for brand-consistent marketing collateral with stock assets. Choose Fello AI at $9.99 a month when you want several frontier models in one app and you do not need a design canvas at all. Fello AI: a multi-model alternative for $9.99 a month If you do not have a paid Claude plan and you mostly need AI-generated slides, documents, and everyday creation work, Fello AI is a cheaper way in. For $9.99 a month it bundles Claude, ChatGPT, Gemini, Grok, and DeepSeek, and its PowerPoint Skill produces real .pptx files straight from a chat conversation. The app runs natively on Mac, iPhone, and iPad with cross-device sync, and it holds a 4.7-star rating across more than 27,000 reviews. The trade-off is the canvas. Fello AI does not give you a side-by-side visual editor, so it is not a replacement for a real design surface. It is the better choice when you want speed and one-app access to several models, and the weaker choice when you specifically need to push pixels. Plenty of people run both, Claude Design for work that needs a canvas and Fello AI for everything else. How Claude Design fits with Claude Cowork and Claude Code Anthropic now ships three Claude products that talk to each other, namely Claude Design, Claude Code, and Claude Cowork. The intended workflow is straightforward. Claude Design produces the visual artifact, Claude Code implements it, and Claude Cowork runs the long-horizon agent tasks on top, like research, document drafts, and analytics. The June update tightened that loop considerably. All three now share one usage pool, one set of credentials, and one billing relationship, and /design-sync plus Handoff to Claude Code are the explicit bridges between visual work and shipped code. Claude Design also sends work out to Adobe, Base44, Canva, Gamma, Lovable, Miro, Replit, Vercel, and Wix, on top of PDF and PowerPoint export. If you want quick presentation generation outside the design canvas, our guide to converting PDF to PowerPoint with AI covers that workflow. Limits and caveats Claude Design is still in beta, and the constraints below matter before you commit a workflow to it. Enterprise organizations have it disabled by default and need an admin to opt in. Anthropic has never corrected its April launch post, which still claims the tool runs on Opus 4.7, so plenty of secondhand write-ups repeat a model claim the live product flatly contradicts. Whichever model you pick, its vision and reasoning limits apply to your designs as well. And because design work now draws from your shared pool, a long prototyping session directly reduces what you have left for chat and Claude Code. On capability, the honest boundaries hold. For brand-heavy marketing collateral with consistent assets across dozens of pieces, Canva still wins. For complex multi-screen design systems with tight pixel precision, Figma still wins. Claude Design is at its best on the first 80% of a design, and most teams will hand the last 20% to a real designer. Anthropic has also shipped Claude Dreaming, its agent memory feature, which is worth watching if you plan to keep design sessions context-aware across weeks. Conclusion Claude Design spent its first two months as an impressive demo with a punishing usage cap. The June 17 update fixed the cap, taught it your design system, and wired it directly into Claude Code, which is what turns it into something you can actually put in a workflow. If you already pay for Claude Pro, Max, Team, or Enterprise, open claude.ai/design and run one of the example prompts above, and run /design-sync first if you have a codebase worth matching. If you do not have a Claude subscription and you want several frontier models in one native Mac app instead, download Fello AI on the App Store. To compare the underlying models powering all of this, see our best AI models guide. If you are weighing the two big AI visual tools against each other, our head-to-head on Claude Design vs ChatGPT Images 2.0 breaks down which one wins for slides and mockups, and our walkthrough on how to use ChatGPT Images 2.0 to create visuals covers the OpenAI side in practice.
Claude Design: Anthropic's AI Tool (Access, Pricing, Uses)
Claude Design is Anthropic's prompt-based design workspace, and more than one million people used it in its first week. It turns plain English into editable slides, interactive prototypes, mockups, and one-page assets, then exports them to PDF, PPTX, Canva, standalone HTML, or straight into Claude Code. It launched on April 17, 2026, lives at claude.ai/design, and on launch day Figma's stock fell about 7%, according to Gizmodo. Claude Design got a major overhaul on June 17, 2026 that changed how it works and what it costs you in usage. It now imports your real design system, round-trips with Claude Code through a /design-sync command, lets you drag and resize elements directly on the canvas, and draws from your shared Claude usage pool instead of a small separate allowance. You also now pick which Claude model does the work. This guide covers what Claude Design is, how to access it on Mac, Windows, and Linux, what each plan costs, what you can build with it, and how it stacks up against Figma and Canva. The Key Takeaways * Claude Design is in beta on Pro, Max, Team, and Enterprise plans and included with your subscription. There is no free tier, and Enterprise has it off by default. * The June 17, 2026 update added design system imports, a two-way /design-sync round trip with Claude Code, direct canvas editing, and brand lockdown controls for admins. * Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork. The separate design allowance that users burned through in minutes is gone. * It is browser only on Mac, Windows, and Linux. There is no native Claude Design app, and any third-party ".dmg" or ".exe" download claiming to be one is not from Anthropic. * You now pick the model inside Claude Design, choosing between Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5, alongside an Effort setting. The "powered by Opus 4.7" line from the April launch post is out of date. What is Claude Design? Claude Design is a prompt-based design surface built by Anthropic Labs, the team inside Anthropic that ships experimental products. You describe what you want in plain English, and Claude generates a working design on a side-by-side canvas. You refine it through chat, inline comments, direct manipulation, and layout controls that adjust spacing, color, typography, and alignment. The product is documented in Anthropic's launch announcement. It launched on April 17, 2026, three days after Anthropic CPO Mike Krieger stepped off Figma's board, a resignation TechCrunch dated to April 14. It arrived as a research preview and moved to beta with the June update. At launch it ran on one fixed model, Claude Opus 4.7, which Anthropic then called its most capable vision model. That is no longer how it works. Claude Design now ships a model picker, and you choose the model yourself. Claude Design accepts a wide range of inputs. You can drop in screenshots, photos, DOCX, PPTX, and XLSX files, or point it at a GitHub repository so Claude reads your real components. There is also a web capture tool that grabs elements directly from your own website, so prototypes look like the real product. Anything you build can be shared inside your organization with view-only, comment, or edit permissions. Who is Claude Design for? The tool serves three core audiences. Founders and product managers who need a clickable prototype before they brief a designer. Sales and marketing teams who need a polished pitch deck today, not next week. Engineers who want to sketch an internal admin UI without leaving Claude. Designers themselves are not the primary target, and Claude Design complements tools like Figma and Canva rather than replacing them. What changed in the June 2026 Claude Design update Exactly two months after launch, Anthropic shipped a major Claude Design update on June 17, 2026. The theme was brand consistency and getting designs into production code, and it also fixed the tool's most complained-about flaw. The full changelog is in Anthropic's June 17 announcement. Here is what actually matters. Design system imports Claude Design can now pull in one or several design systems from a GitHub repo, design files, or raw uploads. Once a system is in, Claude builds with your real components, checks its own output against your system, and corrects itself before you ever see the result. This is the difference between a mockup that looks vaguely like your product and one that uses your actual buttons, cards, and tokens. The /design-sync round trip with Claude Code The headline feature is two-way traffic with Claude Code. Running /design-sync inside Claude Code pulls your local codebase's design system into Claude Design, so every prototype starts from existing components instead of approximations. A /design command in the Claude Code terminal lets developers create, edit, and sync design projects without leaving their workflow. The trip back is just as short. When a design is ready, it hands off to Claude Code, which picks up where you left off with no screenshot and no rebuild. If you are already living in the terminal, our roundup of the best Claude Code skills covers what else you can bolt onto that workflow. Direct canvas editing Claude Design used to route almost every tweak through the chat pane. The update added rich layout controls that let you drag, resize, and align elements directly on the canvas. You still ask Claude for the big structural changes, but nudging a card two pixels left no longer costs you a prompt. Brand controls for Team and Enterprise Larger organizations get a new admin role that can approve a single standard design system and lock down edits. Every asset Claude produces then conforms to company guidelines, which is what turns Claude Design from a prototyping toy into something a brand team will actually sign off on. Shared usage limits, the token-burn fix This is the change that matters most to your wallet. At launch, Claude Design metered usage from its own small allowance, and it drained fast. PCWorld reviewer Ben Patterson burned 80% of his weekly Claude Design allowance in roughly 25 minutes on the Pro plan, producing three variations of a single webpage prototype. His review was headlined "I tried Claude Design for half an hour. I'm already locked out for a week." Anthropic scrapped that model. Claude Design now shares usage limits with chat, Claude Code, and Claude Cowork, so there is no separate design allowance to track and you draw from one larger pool. Anthropic also says it cut average token consumption per turn while holding output quality, and that error rates dropped sharply. Which model powers Claude Design? This is the question almost every other guide still gets wrong. Anthropic's April launch post said Claude Design ran on Claude Opus 4.7, and that page has never been updated, so write-ups keep repeating it. Open the product today and it is plainly false. Claude Design carries the same model picker as the rest of Claude, and Anthropic's support documentation lists Claude Design among the surfaces where organization model-access settings apply, right next to chat, Cowork, and Claude Code. The model picker: Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5 Open the Model dropdown in the prompt composer and you get four models. Fable 5 is pitched for your toughest challenges, Opus 4.8 for complex tasks, Sonnet 5 as the efficient everyday pick, and Haiku 4.5 for fast answers. A More models row opens the rest of the catalogue. No single model "powers" Claude Design any more, so the honest answer is that you decide, per project. In practice, Sonnet 5 is enough for most slide decks, one-pagers, and simple mockups, and it is the cheapest way to iterate. Step up to Opus 4.8 or Fable 5 when you are building a dense interactive prototype or working against an imported design system, where the model has to hold a lot of structure in its head at once. Drop to Haiku 4.5 for quick throwaway variations. The Effort control Underneath the model list sits Effort, which defaults to High. Effort trades intelligence against speed and usage, and Anthropic documents the full ladder as Low, Medium, High, Extra high, and Max in its guide to model, effort, and thinking settings. Because design work now draws from your shared pool, turning Effort down on rough drafts is the single easiest way to stretch a subscription further. Admins get a say too. Since July 1, 2026, Enterprise administrators can restrict both which models their users can reach and which effort levels they are allowed to set, which is the same rollout that brought the picker into Claude Design in the first place. Fable 5 and the included-usage window Claude Fable 5 launched on June 9, 2026 and sits above Opus 4.8 as Anthropic's most capable widely released model, with a 1 million token context window and API pricing of $10 per million input tokens and $50 per million output tokens. That capability is not free-flowing. Anthropic includes Fable 5 on paid plans for up to 50% of your weekly usage limit, after which you switch models or buy usage credits, as set out in its Fable 5 redeployment note. That inclusion window is promotional and Anthropic keeps extending it, first to July 7, then July 12, then July 19, 2026. The picker prints the current deadline next to Fable 5, so check the label before you commit a long session to it. Free plans never had access, and standard Enterprise seats are excluded. How to access Claude Design Claude Design is a browser-based product at claude.ai/design. It works identically on Mac, Windows, and Linux because all generation happens on Anthropic's cloud. There is no native Claude Design app for any operating system and no separate desktop installer. Here are the four steps to get in. Optionally, run /design-sync in Claude Code first to import your team's design system, so generations stay on-brand from the very first prompt. Once you are in, you write a prompt in the left chat pane, watch the design build on the right canvas, then fine-tune with the layout controls or by dragging elements directly. Using Claude Design on Mac, Windows, and Linux Because the heavy generation runs on Anthropic's cloud, any Apple silicon Mac, from the original M1 right through the current M5, runs Claude Design identically to a Windows laptop or a Linux desktop. You do not need a discrete GPU, and the Mac mini, MacBook Air, and entry-level MacBook Pro all handle the canvas without lag. The same goes for an average Windows ultrabook. If you build dense interactive prototypes, a larger display helps, because the chat pane and canvas sit side by side. Many Mac users prefer to run Claude Design inside the official Claude Desktop app for macOS, which you can download from claude.com/download. It gives Claude a dedicated window away from your browser tabs. The desktop app is not required, but it is the cleanest setup if you work in Claude all day. What you can build with Claude Design Claude Design starts you from five templates, Prototype, Slides, Document, Wireframe, and Animation, or from a blank prompt if you would rather just describe what you want. Each one is refined through conversation afterwards. Below are five concrete use cases with the kind of prompt that gets the best result on the first try. Two of those templates are easy to overlook. Wireframe deliberately strips the output back to low-fidelity structure, which is what you want when the argument is about layout rather than polish. Animation produces motion, and because Claude Design renders slides as HTML rather than PowerPoint, Anthropic's own presentation tutorial notes that it can animate transitions to carry a story across a deck. 1. Pitch decks and quarterly business reviews You describe the deck including target audience, slide count, and key data points, and Claude builds the full deck in PPTX format. Example prompt: "Build a 12-slide Series A pitch deck for a B2B SaaS analytics startup. Include problem, solution, market size, traction, business model, team, and ask. Use a minimal style with our blue and grey brand colors." The output drops straight into Microsoft PowerPoint, Apple Keynote, or Google Slides. For deeper presentation workflows, see our guide on how to use AI in PowerPoint. 2. Interactive prototypes for new features Product teams use Claude Design to make a feature tangible before they brief engineering. Example prompt: "Design a 5-screen onboarding flow for a fitness tracking app. Include a welcome screen, goal selection, profile setup, permission requests, and a celebration screen. Use a light theme with sans-serif type." Because the canvas renders real HTML, CSS, and JavaScript, every prototype is clickable and scrollable in the browser. You share the link with stakeholders, collect comments inline, then iterate without leaving the chat. 3. Landing page mockups and one-pagers Founders without a designer use Claude Design to draft a marketing site or sales one-pager in minutes. Example prompt: "Create a SaaS landing page for an AI invoice tool aimed at freelancers. Include a hero, three feature blocks, a pricing table, FAQ, and a CTA footer. Match the layout conventions of modern fintech landing pages." Uploading screenshots of pages you admire pulls real reference material into the prompt, which keeps the output anchored to actual conventions instead of generic templates. If you already have a site, the web capture tool grabs elements from it so the mockup matches your live product. 4. Mockups built on your real design system This use case got dramatically stronger in June. Import your design system from a GitHub repo, design files, or raw uploads, and a new dashboard mockup will use your actual buttons, cards, modals, and tokens. Claude validates its output against the system and fixes deviations before showing you anything, so designs become drop-in references for the next sprint rather than throwaways. When you are ready to ship, click Handoff to Claude Code and send the design to a local Claude Code agent or to Claude Code on the web. Claude Code picks up the design without starting over, so nothing gets rebuilt from a screenshot. 5. Data dashboards, infographics, and internal tools Claude Design also handles charts, dashboards, and quick internal tools. For text-heavy infographics that demand pixel-perfect typography, ChatGPT Images 2.0 is currently a stronger pick because it specializes in dense text rendering. For interactive dashboards with editable data, Claude Design is the better fit, because the output is real code rather than a flat image. Claude Design pricing and usage limits Claude Design is not free. It is included at no extra cost with Pro, Max, Team, and Enterprise Claude plans. Since June 17, 2026 it draws from the same shared usage pool as chat, Claude Code, and Claude Cowork, so there is no separate design allowance to monitor. Here is what each plan costs, and our full Claude pricing breakdown goes deeper on API and Bedrock rates. Pro: $20 per month Claude Pro is the cheapest way into Claude Design at $20 per month, or $17 per month billed annually. It is the right plan for individual founders, marketers, and engineers who want to try Claude Design without a team contract. Design work now competes with your chat and Claude Code usage for the same pool, so a heavy prototyping session will eat into what you have left for everything else. Max 5x: $100 per month Claude Max 5x costs $100 per month and gives you 5x the Pro usage. This is the sweet spot for power users running daily Claude Design sessions alongside heavy Claude Code or Claude Cowork work, precisely because all three now share one pool. Max 20x: $200 per month Claude Max 20x costs $200 per month for 20x the Pro usage, plus priority access to Anthropic's newest features and models. This is for designers and agencies treating Claude Design as their primary visual workflow. Team and Enterprise Team Standard is $25 per seat per month ($20 annually) and Team Premium is $125 per seat per month ($100 annually). Those Team plans run from 5 to 150 seats. Enterprise is custom-priced through sales and ships with Claude Design turned off by default, so an admin must enable it in Organization settings. Once you exhaust your plan limits, Pro and Max users can switch on extra usage, sometimes called usage credits, and keep working. That overflow is billed at standard API rates rather than being included, so it is a metered top-up, not a bigger bucket. If you bought your subscription through the mobile app, you have to enable extra usage on the web. Claude Design vs Figma vs Canva vs Fello AI These four tools solve overlapping problems from different starting points. Claude Design generates from a prompt. Figma builds on a vector canvas with components. Canva assembles from templates and stock assets. Fello AI sits one level up, giving you Claude, ChatGPT, Gemini, Grok, and DeepSeek in a single app. Here is how they compare on the metrics that matter. The short verdict. Use Claude Design when you need to go from idea to interactive output fast and you already pay for Claude Pro or higher. Pick Figma for production UI work, design systems, and developer handoff at scale. Use Canva for brand-consistent marketing collateral with stock assets. Choose Fello AI at $9.99 a month when you want several frontier models in one app and you do not need a design canvas at all. Fello AI: a multi-model alternative for $9.99 a month If you do not have a paid Claude plan and you mostly need AI-generated slides, documents, and everyday creation work, Fello AI is a cheaper way in. For $9.99 a month it bundles Claude, ChatGPT, Gemini, Grok, and DeepSeek, and its PowerPoint Skill produces real .pptx files straight from a chat conversation. The app runs natively on Mac, iPhone, and iPad with cross-device sync, and it holds a 4.7-star rating across more than 27,000 reviews. The trade-off is the canvas. Fello AI does not give you a side-by-side visual editor, so it is not a replacement for a real design surface. It is the better choice when you want speed and one-app access to several models, and the weaker choice when you specifically need to push pixels. Plenty of people run both, Claude Design for work that needs a canvas and Fello AI for everything else. How Claude Design fits with Claude Cowork and Claude Code Anthropic now ships three Claude products that talk to each other, namely Claude Design, Claude Code, and Claude Cowork. The intended workflow is straightforward. Claude Design produces the visual artifact, Claude Code implements it, and Claude Cowork runs the long-horizon agent tasks on top, like research, document drafts, and analytics. The June update tightened that loop considerably. All three now share one usage pool, one set of credentials, and one billing relationship, and /design-sync plus Handoff to Claude Code are the explicit bridges between visual work and shipped code. Claude Design also sends work out to Adobe, Base44, Canva, Gamma, Lovable, Miro, Replit, Vercel, and Wix, on top of PDF and PowerPoint export. If you want quick presentation generation outside the design canvas, our guide to converting PDF to PowerPoint with AI covers that workflow. Limits and caveats Claude Design is still in beta, and the constraints below matter before you commit a workflow to it. Enterprise organizations have it disabled by default and need an admin to opt in. Anthropic has never corrected its April launch post, which still claims the tool runs on Opus 4.7, so plenty of secondhand write-ups repeat a model claim the live product flatly contradicts. Whichever model you pick, its vision and reasoning limits apply to your designs as well. And because design work now draws from your shared pool, a long prototyping session directly reduces what you have left for chat and Claude Code. On capability, the honest boundaries hold. For brand-heavy marketing collateral with consistent assets across dozens of pieces, Canva still wins. For complex multi-screen design systems with tight pixel precision, Figma still wins. Claude Design is at its best on the first 80% of a design, and most teams will hand the last 20% to a real designer. Anthropic has also shipped Claude Dreaming, its agent memory feature, which is worth watching if you plan to keep design sessions context-aware across weeks. Conclusion Claude Design spent its first two months as an impressive demo with a punishing usage cap. The June 17 update fixed the cap, taught it your design system, and wired it directly into Claude Code, which is what turns it into something you can actually put in a workflow. If you already pay for Claude Pro, Max, Team, or Enterprise, open claude.ai/design and run one of the example prompts above, and run /design-sync first if you have a codebase worth matching. If you do not have a Claude subscription and you want several frontier models in one native Mac app instead, download Fello AI on the App Store. To compare the underlying models powering all of this, see our best AI models guide. If you are weighing the two big AI visual tools against each other, our head-to-head on Claude Design vs ChatGPT Images 2.0 breaks down which one wins for slides and mockups, and our walkthrough on how to use ChatGPT Images 2.0 to create visuals covers the OpenAI side in practice.
Anthropic Says Claude's Values Are Different Depending on Which Language You're Using
Claude Values: Anthropic, founded in 2021 by former OpenAI researchers, has made quite an impact with its assistant, Claude. It first launched in March 2023 and has since gone through several updates, including Claude 3 and Claude 3.5 Sonnet. A recent discovery shows that Claude's values and behaviors change depending on the language used. This inconsistency raises important questions about how we ethically use and function with AI models in multilingual contexts. In March 2024, Anthropic introduced Claude 3 Opus, featuring this extensive context window. This allows the AI to process a far greater amount of information than many rivals. Not only does this enhance Claude's performance, but it also magnifies the implications of its language-dependent values. Claude: Key Details Anthropic's findings about Claude's values being influenced by language come from its internal research. While we don't have all the specifics about the study, the implications are significant. The notion that a language model's ethical framework can change based on the language it uses presents a challenge for both developers and users. For more detail, see OpenAI Blog. Research from places like Stanford University and MIT backs this up, highlighting cross-lingual value inconsistencies as a major hurdle in AI alignment. This suggests that AI models can reflect different ethical perspectives depending on the language they process, making deployment in diverse linguistic settings more complicated. As part of a significant funding partnership, Anthropic secured an incredible $4 billion from Google in 2023. This investment shows the tech giant's commitment to advancing AI technologies, particularly in refining the ethical aspects of models like Claude. The funding aims to boost the research needed to tackle these complex issues effectively. Context The foundation of Anthropic is built on the experiences and insights of its founders, especially Dario and Daniela Amodei, who aimed to create AI systems that focus on safety and alignment with human values. The challenge of multilingual alignment highlights the complexities of machine learning, where the same model can yield vastly different outputs based on the language context. For more detail, see VentureBeat AI. The implications of this research go beyond technical aspects; they influence how businesses and governments might implement AI technologies. If a model like Claude can provide different ethical guidelines depending on the language, organizations need to take these variations into account when integrating AI. Anthropic's ongoing efforts to improve Claude's multilingual abilities reflect a broader trend in the industry. The goal is to develop AI that not only performs well but is also ethically sound. As AI becomes a part of everyday life, it's crucial to ensure these systems operate fairly across different languages to build trust and acceptance among diverse users. What's Next Looking forward, the AI community faces the challenge of addressing these findings. As Claude continues to evolve, future updates may include features aimed at better aligning its values across languages, possibly resolving the inconsistencies we've seen. This could involve training the model on diverse datasets that capture a wide array of cultural values and ethical frameworks. Plus, as Anthropic refines Claude's capabilities, the company may pursue partnerships with academic institutions for further research into multilingual alignment. Such collaborations could be key in developing systematic approaches to tackle the risks associated with language-dependent ethical variations. As the tech landscape evolves, organizations using AI must stay aware of the ethical aspects of their tools. This means actively engaging with findings from Anthropic to ensure they're using AI responsibly in multilingual contexts. FAQs Why does Claude exhibit different values in different languages? Claude's values can shift based on the language because of the model's training data and the cultural nuances tied to each language. How does this affect the deployment of AI across different regions? Organizations need to be mindful of these value differences when deploying AI since the ethical implications can lead to misunderstandings or misapplications in various cultural contexts. What steps can developers take to mitigate these inconsistencies? Developers should focus on training AI models with diverse datasets that showcase a range of cultural values, helping create a more balanced ethical framework. Is this issue unique to Claude? While Claude's situation highlights the challenge, similar issues have been observed in other AI models, pointing to a wider need for better multilingual alignment across the industry. How significant is the context window of Claude 3 Opus? The 200,000 token context window enables Claude 3 Opus to manage complex queries and retain information over lengthy interactions, improving its overall usability. Stay tuned for more updates from Anthropic.
Cathie Wood Buys The Dip In SpaceX Stock Despite AI Bubble Warning By Experts
Sponsored This page may contain affiliate links. If you sign up through these links, we may earn a commission at no additional cost to you. This does not influence our editorial reviews or rankings. Even as investor sentiment was dampened by concerns about an AI bubble, Cathie Wood's ARK Invest kept accumulating a pile of Elon Musk's SpaceX stock. The latest acquisition came as the SPCX share price continued dropping, nearing the IPO price of $135. Cathie Wood Continues Buying SpaceX Stock On Monday, July 13, the SpaceX stock closed at $139.14, 4.24% lower in the intraday session. During the day, ARK Invest purchased 130,241 shares of SPCX into three exchange-traded funds, according to its daily trading disclosures. Despite the recent weakness, this purchase represents Cathie Wood's bullish take on the SpaceX stock. ARK Invest raked in SPCX shares via its ARK Innovation ETF (ARKK), the ARK Autonomous Technology & Robotics ETF (ARKQ) and the ARK Next Generation Internet ETF (ARKW). The total investment came around $21.3 million. The latest drop has brought the stock price back down below the reported crucial level of $150. Now, $145 serves as a major resistance level that earlier acted as a crucial support level, per CoinGape analysis. If the share price continues to decline, it risks falling below the IPO price of $135. However, the analysis went on to highlight that the shares had rallied after ARK Invest's buying spree last week. At the time, Cathie Wood's ARK bought $52 million in SpaceX stock. Still, the MACD indicator had taken a negative turn, indicating bearish momentum was still in place. This could keep the stock price from getting back to $150, the analysis added. The AI Bubble Warning In Focus The surge in Cathie Wood's purchasing activity for SpaceX coincides with a draft report from the U.S. Department of the Treasury. That report has raised concerns that the rapid development of AI could be a threat to the economy comparable to that of the dot-com bubble. Researchers in the field of careers at the University of Texas, Austin (NOTUS) have determined that the companies providing artificial intelligence are much more interwoven with the U.S. economy as compared to internet companies 25 years ago. The report states that the impact could radiate beyond tech stocks. They warned that it could spread to private credit markets, cloud service providers and semiconductors as well as utilities and firms financing large-scale data center projects if the AI sector goes into a major downturn. The analysts stopped short of forecasting an imminent crash. Rather, they laid out a bearish scenario in case AI companies do not achieve the level of productivity and profitability that is expected. Here, they warned investment growth could slow, investor confidence could be dampened, and economic growth could be reduced. Supply chain disruptions, geopolitical tensions, electricity shortages and funding limitations for data centre infrastructure were also identified as risks, the report noted. What Do Experts Say? Meanwhile, market watchers are speculating on whether the AI craze has gone too far. In a recent Substack post, Bernstein and Cummings say that the gains of the leading AI stocks suggests a bubble that is "still inflating." The analysts also said, "The aggressive push into AI is leaving these tech giants with significantly less cash." Moreover, they added that technology-based investments have reached nearly 5% of the U.S. GDP, surpassing the dot-com era. On the other hand, BlackRock analyst Rick Rieder stated that the asset management firm would be cutting its stake in companies focused on artificial intelligence. Instead, they are looking to move towards those that will benefit indirectly from the AI boom. One of those beneficiaries is Bitcoin miner TeraWulf that has signed a 20-year contract with Anthropic to host one of its data centers.
Elon Musk Says SpaceX Will Be Worth More Than the Entire Earth Because Musk Will Harvest the Sun
The number he's chasing is Earth's entire GDP, roughly $100 trillion. His pitch to investors: capture a sliver of the Sun's energy from space, and one company clears the whole planet's economy. Musk floated the claim in a tweet defending SpaceX's recent AI compute deal with Anthropic, after a supporter argued the deal handed too much money to a rival. His reply: "SpaceX will be worth more than the rest of Earth if we accomplish our goals." The defense has teeth. Anthropic is paying SpaceX $1.25 billion a month through 2029 for full access to the Colossus 1 data center in Memphis (300-plus megawatts, hundreds of thousands of NVIDIA GPUs), and Google signed a similar deal at $920 million a month. Combined, SpaceX's AI compute contracts are reportedly running at a $26 billion-plus annual rate, and Anthropic has already expressed interest in SpaceX building multiple gigawatts of compute capacity in space. The logic runs through the Kardashev scale, a measure of how much energy a civilization can channel. Musk figures space-based solar power could tap roughly 100,000 times more energy than Earth while using less than a millionth of what the Sun puts out, enough, he says, to eclipse global GDP. The energy math isn't crazy on its face. Earth currently runs on about 2 x 10¹³ watts of average power. Multiply that by 100,000 and you're at 2 x 10¹⁸ watts, which is roughly one two-hundred-millionth of the Sun's total output of 3.8 x 10²⁶ watts. No Dyson sphere required, just a swarm of orbital solar satellites beaming power down, assuming launch costs keep collapsing. Concepts already on the drawing board target single installations delivering 2 gigawatts continuously to Earth, one array doing the work of several ground plants with almost no weather or night losses. The economic leap follows the same logic. Every previous jump in cheap energy (coal, then oil and electricity) produced a non-linear jump in GDP per person, because new energy regimes don't just scale existing activity, they unlock industries that were previously uneconomic (synthetic fuels, desalination at scale, orbital manufacturing, AI clusters that couldn't be powered before). Stack a 100,000x energy unlock on top of AI removing cognitive bottlenecks and robots like Optimus removing labor bottlenecks, and the ceiling on annual output stops being set by physics. That's why the orbital compute angle matters: AI training is already slamming into terrestrial power and cooling walls, and space offers near-constant sunlight and passive vacuum cooling. The bet is that SpaceX owns the infrastructure layer (Starship for cost-to-orbit, Starlink for comms, orbital compute deals like the Anthropic one) that any of that gets built on. He's made versions of this pitch before. In January he said "space-based industries will vastly exceed the value of all of Earth," and he's claimed Tesla's Optimus robot will raise "Earth GDP by an order of magnitude." The company those promises are attached to lost $5 billion last year. SpaceX shares rallied after a blockbuster IPO last month, then slid, with investors still wary of a multitrillion-dollar valuation. And on July 10, China recovered the first stage of a Long March 10B rocket via net capture on a ship, its first orbital-class reusable booster landing, closing the reusability gap that made SpaceX's economics work in the first place. Thanks for spending time with Thought Catalog. Connect with us on Facebook and browse the rest of our website.
OpenAI, Google, Anthropic Leaders Join 200 Experts To Warn Governments On AI
Over 200 Experts, Including OpenAI, Google And Anthropic Leaders, Warn AI Could Disrupt Jobs Faster Than Expected (Image credit: AI-generated) The rise of advanced artificial intelligence models is creating much wider concerns than one could imagine. Powerful AI models like Anthropic's Mythos, can be used to exploit software flaws and hack the banking systems, potentially carrying the abilities to shake the economies. Amid the AI boom, more than 200 world leaders, including top economists, AI researchers and Nobel Prize winners have come together to sign a joint statement urging governments to take immediate steps to prepare for the economic impact of AI, according to Reuters.
Cursor poaches designer behind Anthropic's Claude
The hire highlights the growing competition for AI product talent, as companies increasingly compete on user experience -- not just model performance. Jenny Wen, the designer involved in creating Anthropic's Claude and the general-purpose AI agent Cowork, has joined Cursor as its new head of design. She will be leveraging her experience at one of the most established AI labs at a rapidly growing company that aims to develop more than coding tools. Wen disclosed the news on X on July 13, after leaving Anthropic to take the position at Cursor, where she would be able to lead "a team that cares so deeply about craft, quality, and building great tools." She chose to make this decision at a time when Cursor is developing its own AI agent aimed at helping in the workplace, which puts it in competition with the product that Wen was involved in at Anthropic. From Claude to Cursor During her time at Anthropic, Wen had the task of designing both Claude and Cowork, the latter being the name of the AI agent that was designed to handle complex workplace tasks. According to Wen's portfolio, in 2025 Wen was heavily involved in directing the roadmap of Cowork as well as contributing to the development of the product post-launch. Before Anthropic, Wen worked at Figma as its Director of Design, where she launched FigJam, and previously served as the design leader at Dropbox, Square, and Shopify. The uniqueness of Wen's experience lies in the integration of product strategy and product creation. With more AI companies competing to develop better models, it is worth remembering that the skill to create desirable products remains just as crucial as the technical part. Initially recognized as an AI coding assistant, Cursor now aspires to pursue more ambitious goals. According to The Information, the company is now working on the creation of an AI assistant called Sand, which can manage e-mails and spreadsheets and help with engineering tasks. If released successfully, it will compete with Cowork by Anthropic and the recently introduced ChatGPT Work by OpenAI. Cursor has not made any announcements regarding the project. Additionally, the company is gearing up for its next growth stage. SpaceX declared in June that it has intentions to take over Anysphere, the parent company of Cursor, in an all-stock transaction worth $60 billion expected to close later this year. The agreement will give Cursor more resources, thus enabling it to widen its scope beyond just developing software. Why this matters for Anthropic? It is interesting to note that the timing takes place at a time when Anthropic has expanded the capabilities and accessibility of Cowork. The company has updated the service for use on both mobile and the web, as well as added the cloud execution functionality, which enables tasks to continue even if the user has disconnected. Anthropic even states that, out of its analysis of about 1.2 million Cowork sessions, knowledge-work tasks make up almost half of all usage, suggesting the product is increasingly being used for more than software development. While Wen's leaving may not indicate difficult times ahead for Anthropic, it points to the intense competition among AI firms for talented people like product leaders. Now that emerging AI technologies are growing in sophistication, the challenge is not just about developing better technologies, but also about creating software that easily fits into the routines of end-users. This is where experienced design leaders can make a big difference. Creating an effective workplace AI agent involves more than just technical performance. In addition to this, it requires proper design of workflows, simple interfaces, and a lot of trust for users to delegate important tasks. Those are qualities which, if developed, can give a strong competitive advantage. A broader shift in the AI talent market This step by Wen is indicative of a bigger trend emerging within the competitive environment surrounding AI enterprises. Whereas back in the days of early generative AI, the battle for talent was mainly carried out between researchers and infrastructure engineers, now there is competition among businesses to secure experts who already have experience working on creating and deploying AI products. These experts will be able to share valuable information about consumer behavior and preferences, as well as features that actually work. In the case of Cursor, the recruitment of the designer of one of the first AI workplace assistants will allow the company to go beyond programming in terms of further steps in its development. In the case of Anthropic, the hiring shows how the market has developed, with competition, among other things, both for skilled workers and for the designers behind those who turn advanced AI into products.
Why India Became Anthropic's Biggest AI Bet As Claude Gets Local Pricing? - The Logical Indian
Anthropic launches India-specific Claude pricing as AI competition intensifies. India now contributes 5.8% of global Claude.ai usage, making it Anthropic's second-largest market by usage share after the United States. But the company's decision to introduce India-specific rupee pricing is not only about making subscriptions easier to buy. It reflects a larger strategy to convert strong developer adoption into a sustainable business opportunity in one of the world's fastest-growing technology markets. Anthropic's move comes as global AI companies compete for India's developers, enterprises and startups, where adoption is increasingly shifting from experimentation to workplace applications. India Emerges As AI Hub Anthropic's data shows that India's Claude usage is heavily concentrated around technical work. Nearly half of Claude activity in the country involves computer and mathematical tasks, including software development, system modernisation and production software deployment. This usage pattern sets India apart from markets where AI adoption is driven primarily by consumer productivity tools. For Anthropic, Indian users represent a segment that is already integrating AI into professional workflows. However, total usage does not necessarily mean widespread adoption across the population. While India ranks second globally by overall Claude usage share, Anthropic's data shows that the country ranks much lower on Claude usage per working-age population. This suggests India's position is being driven largely by its scale, technology workforce and developer ecosystem rather than universal AI adoption. Rupee Pricing Targets Growth Anthropic's India pricing rollout addresses one of the practical barriers faced by local users: paying for a global subscription priced in foreign currency. The company has introduced India-specific pricing for Claude plans, with Claude Pro available at ₹2,000 per month when billed annually. Claude Max starts at ₹11,999 per month, while Claude Team plans begin at ₹2,399 per seat per month. The move simplifies pricing visibility for Indian customers by removing direct dollar conversion calculations. However, it does not represent a complete shift towards India-specific payment infrastructure. Reports indicate that payment options remain different from some India-focused digital platforms, with UPI availability not being part of the initial rollout. Anthropic's India pricing also does not appear to follow a low-cost market strategy. The India-listed Claude Pro annual price is higher than the US base price of $17 per month before taxes. However, comparisons are affected by currency exchange rates and different tax structures across markets. AI Companies Chase India Anthropic's localisation push comes amid intensifying competition among global AI companies looking to establish their position in India. The country offers a combination of a large software workforce, a rapidly expanding startup ecosystem and increasing enterprise interest in artificial intelligence. For AI firms, India represents both a large user base and a potential source of developers building applications around AI models. The challenge for companies like Anthropic is moving beyond free experimentation. While millions of users interact with AI tools globally, converting regular users into paying subscribers remains a major commercial challenge across the industry. In India, that challenge is closely linked to pricing, accessibility and whether businesses find enough value in integrating AI tools into everyday operations. Building Long-Term Presence The pricing announcement follows Anthropic's broader expansion strategy in India. The company opened its Bengaluru office in 2026 and appointed Irina Ghose, former Microsoft India Managing Director, to lead its India operations. The Bengaluru presence indicates that Anthropic views India as more than a market for selling subscriptions. The company is also looking to build partnerships and strengthen its enterprise presence. As competition increases among AI providers, success in India may depend on more than model capability. Pricing structures, local support, partnerships and developer adoption will play an important role in determining which AI platforms become deeply embedded in workplaces. For Anthropic, India's importance is already visible through usage patterns. The next challenge is converting that engagement into long-term customer relationships and commercial growth. News in FAQ 1: Why has Anthropic introduced rupee pricing for Claude AI in India? Anthropic has introduced rupee pricing to make Claude subscriptions easier for Indian users by displaying prices in local currency. The move simplifies billing, reduces currency conversion friction and reflects India's growing importance as one of Claude's largest usage markets. 2: How much does a Claude AI subscription cost in India? Claude Pro costs ₹2,000 per month with annual billing, Claude Max starts at ₹11,999 per month, and Claude Team plans begin at ₹2,399 per seat per month. Prices may vary depending on the selected plan and billing cycle. 3: Why is India important for Anthropic? India accounts for 5.8% of global Claude.ai usage, making it Anthropic's second-largest market by usage share after the United States. The company also sees strong demand from developers, startups and enterprises using AI for technical and business applications. 4: Is Claude AI cheaper in India than in the US? Not necessarily. While Claude is now priced in Indian rupees, the India-listed subscription price is broadly aligned with global pricing and may appear higher than the US base price because of taxes, exchange rates and local pricing structures. 5: What is Claude AI mainly used for in India? According to Anthropic, nearly half of Claude usage in India involves computer and mathematical tasks. These include software development, coding assistance, system modernisation, debugging and deploying production software across businesses and technology teams.
Anthropic introduces Rupee-based pricing for Claude AI amid big India push
India is home to one of largest Claude user communities, and the company continues to explore ways to make its products more accessible in the region Anthropic has unveiled Rupee-denominated pricing for Claude AI assistant, simplifying payments for customers in India, a market that boasts of one of the largest Claude user communities. Claude Pro plan (more usage, access to Claude Code and Cowork) is available at ₹2,000 per month, and Max (with higher limits and priority access at high traffic times) is being offered from ₹11,999 per month. The Rupee-based pricing for Claude AI subscription can be seen on its website and mobile apps; the program currently supports card payments. Anthropic is testing local pricing in Indian rupees for new consumer subscriptions of Claude Pro, Max, and Team plans, as part of a broader push to offer local pricing across markets, people familiar with the development said. India is home to one of largest Claude user communities, and the company continues to explore ways to make its products more accessible in the region. Also Read Crude oil tops $87: Will it derail the big FPI comeback on D-Street? Freshers vs experienced professionals: Who is winning the AI hiring race? LTM expects AI revenue to outpace traditional services: CEO Venu Lambu Economists, tech leaders urge governments to prepare for AI job disruption Rupee falls 48 paise to 96.16 against US dollar during early trade The latest move comes as global AI companies like Anthropic and OpenAI are doubling down on India market. In February this year, Anthropic opened its office in Bengaluru and announced various partnerships across India, describing the market as the second-largest for its Claude.ai and home to a developer community doing "some of the most technically intense AI work". The Bengaluru office is Anthropic's second in Asia after Tokyo. At that time, an Anthropic statement had said that the company's run-rate revenue in India doubled since the expansion announcement in October 2025, and the range of organisations building on Claude reflected the broad distribution of growth from large enterprises to digital-native companies to startups shipping their first products. Anthropic has been drawing attention over its blockbuster funding, soaring valuations and the growing interest in its advanced AI model 'Mythos'. The model has demonstrated an ability to identify previously undisclosed vulnerabilities in widely used software codebases, making it a potent tool for defensive cybersecurity, whie at the same time raising concerns about its misuse. On Monday, IT Secretary S Krishnan had said that getting access to Mythos and other advanced frontier models is high on the government's priority, and while talks and processes for the same are on, alternate AI models are also being leveraged for now to track and fix vulnerabilities. OpenAI too has stepped up its India focus. The Sam Altman-led AI company recently appointed Prabhjeet Singh as Managing Director for India, one of the company's top-priority markets. More From This Section Apple, Samsung pull ahead as memory crisis hits smartphone market in Q2 Apple releases iOS 27 public beta for eligible iPhones: Check what's new Anthropic introduces India pricing for Claude subscription plans: Report Cert-In operationalises AI war room to work on frontier AI models Apple's lawsuit threatens to disrupt OpenAI's bid to rival the iPhone
Canada Regulator Warns Banks About Cyber Risks of Anthropic's Claude Mythos
Canada's federal banking regulator warned the country's largest financial institutions about the risks of Anthropic's Claude Mythos and other advanced AI models, saying the new technology could increase cyber threats and reduce the time institutions have to identify and fix vulnerabilities, according to an email sent in April. The regulator, the Office of the Superintendent of Financial Institutions, sent the email to chief technology officers, chief information security officers, and chief risk officers across the financial industry, including the big banks and insurers, according to documents Reuters obtained through an access-to-information request. Regulators globally are trying to assess cybersecurity risks such as Anthropic's frontier AI model Mythos. Cybersecurity experts say Mythos, an AI model described as extremely capable at finding and exploiting cybersecurity vulnerabilities, poses significant challenges to the banking industry and its legacy technology systems. "Advanced artificial intelligence models, such as Anthropic Claude Mythos, significantly compress the timeframe for effective risk mitigation," OSFI said in the email. "Accordingly, this bulletin is grounded in our existing guidance and outlines sound practices that institutions can adopt to enhance the speed and effectiveness of risk identification, mitigation and response." Additional contents of the email were redacted due to some sections of the Access to Information Act. An acknowledgment of the risks of Mythos from OSFI could ensure Canadian banks, insurers and other regulated institutions invest in technology to protect clients from cyber risks. After Reuters sent questions to OSFI last week, the regulator on Monday posted a public bulletin on generative and agentic artificial intelligence online. "OSFI takes a technology‑neutral, risk‑focused approach to emerging technologies, including advanced artificial intelligence models such as Mythos. Our focus is not the technology itself, but how federally regulated financial institutions govern and manage the risks associated with its use," the regulator said in an emailed response to Reuters questions. In early April, Canadian bank executives met with regulators to discuss the risks posed by Mythos shortly after U.S. Treasury Secretary Scott Bessent and then-Federal Reserve Chair Jerome Powell convened an urgent meeting with bank CEOs to warn of cyber risks posed by Anthropic's latest artificial intelligence model. OSFI sent the email to company executives on April 29. Rapidly Changing Landscape OSFI is responsible for regulating and maintaining the stability of Canada's financial sector, from banks to pension funds, and identifying risks emerging from foreign interference, geopolitics and new technology. The cyber capabilities of some frontier AI systems are considered so powerful that access has been restricted, with euro zone banks currently excluded from Mythos. Anthropic has also had a tumultuous relationship with the U.S. government. A judge blocked its initial blacklisting by the Pentagon in March, and the conflict has eased following the private release of Anthropic's Mythos. Three of Canada's big six banks - Royal Bank of Canada, TD Bank and BMO - have outlined a plan to earn millions from their investments in AI as the banks moved from experimental AI projects to applying them in chatbots, building internal tools and lowering their reliance on third-party tools. Bank of Nova Scotia, CIBC and National Bank have also disclosed several AI initiatives. The Canadian government has said it has access to Anthropic's Project Glasswing, which allows companies to have access to Mythos. It is not clear which, if any, banks in Canada are using it. Some banks deferred comments to the Canadian Bankers Association, which said banks have invested heavily to protect the financial system and are complying with robust requirements from OSFI on cyber risk management and incident reporting. In an interview in June, RBC's AI Group Head Bruce Ross said Mythos underscored a shift in the cyberattack landscape, making it imperative for organizations to respond rapidly since attack methods can emerge as soon as new vulnerabilities are identified. "The way we're (the industry) dealing with it is, building our own AI defenses... we'll continue to do that," Ross said. (Reporting by Nivedita Balu in Toronto; editing by Caroline Stauffer and Deepa Babington)
Anthropic Wrongly Bills a Free-Tier User $16.6 Million: What Happened?
An audit by Vaudit found $1.7 million in overcharges across $34 million in AI invoices. Anthropic confirmed a massive billing error after its system tried to charge a South Korean free-tier user $16.6 million, despite zero API usage and no registered card. The phantom invoices blocked his credit card and triggered a four-day support ordeal before the company responded. Inside Anthropic's $16.6 Million Phantom Invoice A phantom invoice is a payment demand generated by a billing system without any underlying transaction or usage. That is exactly what a Korean developer, known as remy_notes, received from Anthropic in early July. The story quickly went viral after he shared the screenshots on Threads. The first invoice arrived on July 7, totaling $1,669,875. Less than 24 hours later, a second one multiplied the figure almost tenfold to $16,627,739. The escalation occurred without any activity being recorded on the accoun Follow us on X to get the latest news as it happens. The developer initially suspected phishing. However, the emails came from Anthropic's official domain and used the company's legitimate Stripe infrastructure. Furthermore, his dashboard showed zero API usage, no billable keys, and no payment method on file. He audited his own automation scripts and AI agents, finding nothing that explained the charges. His bank declined two overseas charge attempts on July 8 because the amounts exceeded the card's per-transaction limits. The repeated attempts still resulted in his primary credit card being blocked. What Caused the Billing Error, According to Anthropic Anthropic confirmed the mistake on July 12 and assured that no money was collected. The company attributed the invoices to an incorrect automatic credit reload setting, which it disabled as a precaution. It also clarified that the incident did not involve unauthorized access. Anthropic has not explained how the reload value reached such an extreme figure. The resolution, however, was far from smooth. The user spent four days and around 18 emails seeking written confirmation that the invoices were void. Meanwhile, automated replies kept arriving instead of human responses. He eventually asked the company to respond by Monday afternoon, Korean time. The case also exposed a wider industry problem. Audit startup Vaudit reviewed $34 million in AI invoices from 60 enterprise clients and found roughly $1.7 million in overcharges. That represents an error rate of about 5%, much of it tied to AI billing systems. Clients affected by those errors included major corporations like Panasonic, HP, and Honda. For users, the lesson is simple. Reviewing billing dashboards, monitoring card notifications, and reporting unusual charges quickly can prevent a glitch from becoming a financial nightmare.
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Anthropic study finds Claude is warmer in Hindi, more analytical in English
Anthropic analysed over 309,000 conversations across 20 languages and three Claude AI models for the study. The language you choose while chatting with an AI chatbot may influence more than just the language of the response. A new study by Anthropic has found that Claude AI shows different behavioral traits depending on the language used, with Hindi conversations tending to be more warmer, encouraging and polite compared to English. The research analysed over 309,000 anonymised conversations across Claude Sonnet 4.6, Opus 4.6 and Opus 4.7 in the 20 most widely used languages on the Claude platform. Instead of testing factual accuracy, the study focused on conversations including advice, feedback and opinions to understand how Claude interacts with users. Anthropic grouped Claude's responses into four behavioural dimensions- Deference vs. Caution, Warmth vs. Rigor, Depth vs. Brevity, and Candor vs. Execution. As per the company, these categories help explain how the AI adapts the communication styles across languages. In the blog post, the company mentioned that the biggest difference was found in the Warmth vs. Rigor category. Claude expressed the highest levels of warmth in Hindi and Arabic. The chatbot, in Hindi, was more likely to use the polite language, humour and playful expressions along with reassurance and encouragement. It was also found validating users' ideas, adapt its tone to conversation and motivating the users to pursue their goals. Also read: Apple iOS 27 public beta is here with Siri AI: Features, how to download and supported devices On the other hand, the English responses were more towards analytical thinking and precision. Anthropic found that Claude was more likely to challenge assumptions, correct factual details and support its answers with evidence. The company noted that English and Russian conversations consistently scored higher on the "rigor" side of the scale. In the entire study, the company stated that Sonnet 4.6 was the warmest model which frequently used humour and emotionally supportive language. Opus 4.7, in contrast, was more analytical, often explaining its reasoning, showing risks and acknowledging its own limitations. The Opus 4.6 was found between the two, offering concise responses while sticking closely to user requests. The company also clarified that these findings do not suggest that Claude holds different beliefs in different languages. Instead, it is the difference in communication style across languages and models.
Anthropic appoints Surajj Gurav to strengthen enterprise AI growth in India's BFSI sector The Mainstream
Anthropic has expanded its India go-to-market (GTM) team with the appointment of Surajj Gurav to its Enterprise GTM team. He will work with banking, financial services, and insurance (BFSI) organisations to accelerate the responsible adoption of enterprise AI. Surajj joins Anthropic's India GTM team led by Irina Ghose. In his new role, Surajj will partner with leading BFSI enterprises to help them adopt Anthropic's trusted AI capabilities while addressing the industry's regulatory, security, and governance requirements. His appointment supports the company's focus on enabling the safe and responsible adoption of AI across enterprises. Before joining Anthropic, Surajj served as Director - Sales, BFSI at Snowflake, where he led strategic engagements with financial institutions, helping organisations modernise data platforms and accelerate cloud-based digital transformation. Earlier, he was Chief Revenue Officer (India) at Snapwork Technologies, where he drove enterprise growth, customer acquisition, and revenue expansion across the Indian market. Prior to that, Surajj spent more than 3 years at Microsoft as Specialist - Business Applications, working with leading BFSI organisations to support digital transformation through Microsoft Dynamics 365, Power Platform, low-code application development, robotic process automation, and AI-enabled customer experience solutions. Over the course of nearly 3 decades, Surajj has also held leadership roles at MicroStrategy, Equifax, IBM India Pvt. Ltd., Oracle India, Sun Microsystems India, Pre-emptive Systems, Velocis Systems, Redington India Ltd., Team Computers Pvt. Ltd., Momentum Infocare Pvt. Ltd., SSI Limited, and Datapro Infoworld Ltd. His experience spans enterprise software, cloud platforms, analytics, AI, digital transformation, middleware, business applications, and enterprise technology sales. Throughout his career, he has partnered with organisations across banking, financial services, telecom, manufacturing, and the public sector to deliver large-scale technology transformation initiatives. With deep expertise in enterprise AI, cloud technologies, analytics, digital transformation, customer experience, and strategic enterprise sales, Surajj will play a key role in supporting Anthropic's continued growth across India's BFSI sector. Also read: Viksit Workforce for a Viksit Bharat Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter About us: The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
Anthropic starts localizing Claude pricing for India, its biggest market after the US
Anthropic has started localizing Claude's pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world's most populous nation. Local pricing has begun to appear for some users in India on Claude's website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network. Users still need to pay by card or through Apple's and Google's app store billing systems. This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support. Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.8% of global Claude usage, making it the service's second-largest market after the U.S., according to Anthropic. On Claude's website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude's mobile apps vary slightly from those listed on its website. Claude's India Rupee pricing.Image Credits:Anthropic / TechCrunch The Indian rupee pricing comes amid Anthropic's growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing the move in October, and in January appointed former Microsoft India managing director Irina Ghose to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services in recent months as it looks to scale enterprise AI deployments. That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup f ...
Anthropic Claude India Pricing announced: Check what users will have to pay for Claude services
Anthropic Claude Cost India: Anthropic now offers its Claude AI assistant with pricing in Indian rupees. This move simplifies payments and removes currency conversion fees for users. India has become Anthropic's second-largest global market after the United States. The company recently opened an office in Bengaluru to support its growth. Localized pricing is crucial for competing in India's tech market. Anthropic has quietly done something Indian users have been asking for: it has started charging for its Claude AI assistant in rupees instead of US dollars. The switch means anyone signing up for a paid Claude plan in India will now see prices in familiar currency, without the extra math or the surprise dollar conversion charges that usually show up on the credit card bill. What Changes for Anthropic UsersIndian subscribers browsing Claude's web and mobile apps will now find rupee price tags on every paid tier. Gone is the need to route payments through international cards or absorb currency conversion fees, a hurdle that has long kept budget-conscious users away from foreign AI subscriptions. Anthropic Claude India Pricing: The New Price TagsClaude Pro: Rs 2,000 a month if billed yearly, or Rs 2,399 a month if paid monthly Claude Max: Two new tiers at Rs 11,999 and Rs 23,999 a month, built for developers, researchers and anyone who burns through AI credits quickly Claude Team: Starts at Rs 2,399 per user per month on annual billing, aimed at businesses Claude Team Premium: Rs 11,999 per user per month for companies wanting higher limits All these figures already include GST, so there are no hidden add-ons at checkout. Why Anthropic Is Betting Big on IndiaThe numbers explain the urgency. India now makes up 5.8% of Claude's entire global user base, enough to place it just behind the US in Anthropic's rankings. Growth has been sharp too. Anthropic CEO Dario Amodei said Anthropic's revenue run rate in India had doubled in just four months, a pace that has clearly caught the company's attention. That kind of momentum is hard to ignore, and it explains why Anthropic has been laying down roots rather than just testing the waters. Anthropic Setting Up Shop in BengaluruThe rupee pricing is the latest step in a broader India push. Anthropic opened its first Indian office in Bengaluru back in February, giving it a direct line to the country's massive developer and enterprise community. It has also teamed up with homegrown fintech player Razorpay, making it easier for Indian businesses to plug Claude into their own products and services. A Crowded BattlefieldAnthropic is not the only one eyeing India's AI appetite. OpenAI, Google, Microsoft and Perplexity have all ramped up their India game with new launches, partnerships and enterprise deals of their own. Local pricing gives Anthropic one less excuse for price-sensitive Indian users to look elsewhere, and one more reason to believe the country is no longer just another market on the map, but a genuine growth engine for the company.
Sam Altman tears into Anthropic's latest AI safety ad: 'Thought this was satire' | Mint
OpenAI CEO Sam Altman criticized Anthropic's new ad as 'satire' amidst ongoing tensions with Elon Musk. OpenAI CEO Sam Altman has attacked Anthropic over a new ad from the Claude maker which he said looked like 'satire'. The new attack by Altman comes amid the OpenAI's chief's ongoing feud with Elon Musk and the recent lawsuit filed by Apple over theft of confidential trade secrets. There's hope in hard questions." Anthropic wrote in a post X that contained a video containing what seemed like random pictures and posed questions over AI safety. Some of th questions in the video included, "Can AI be trusted?" and "If it ends up taking like almost all the jobs, then what does it mean to work?" Altman responded to the video writing, "i thought this was satire, kept looking for the handle to be spelled c1audeai or something" "hard questions are great but only if we deem you worthy enough to not silently downgrade you, or even get access at all" he added In a separate post on X that seemed to be aimed at OpenAI's rivals, Altman wrote, "come for the best model, stay because we don't treat you with contempt" Notably, this is not the first time that tensions have flared up between OpenAI and Anthropic. In fact, Anthropic is set up by former OpenAI employees Dario Amodei and his sister Daniela Amodei. The sourness in the relationship between the two companies was on full display during the AI Impact Summit held in India earlier this year as well when Amodei and Altman refused to hold hands during the "unity hand-raise," initiated by PM Modi. Meanwhile, Anthropic had also targetted OpenAI with a series of Super Bowl ads earlier this year which targetted OpenAI's plans to brings ads to cheaper Go tier and free users. Anthropic, in response, vowed to keep Claude completely ad-free. "Ads are coming to AI. But not to Claude." read one commercial by Anthropic Altman went on to call the ads funny but 'deceptive'. "I guess it's on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren't real, but a Super Bowl ad is not where I would expect it." the OpenAI chief wrote then Recently, OpenAI released its latest GPT-5.6 series of models which it claimed even surpasses the performance of Anthropic's Claude Fable 5 model which was widely considered to be the most powerful AI model at the time. Sam Altman and Elon Musk battle: After the GPT-5.6 launch, Altman also found himself in a renewed public spat with Musk, who once again referred to the OpenAI chief as "Scam Altman." Meanwhile, Altman described it as a sign of ChatGPT being in the right direction that Musk was 'obsessed' with him once again. He also accused Musk of deceiving public market investors on claims of starting AI datacenters in space. Musk responded by bringing in the new lawsuit filed by Apple and claimed that OpenAI stole Apple's phone technology. "After stealing an open source AI charity, you then stole all of Apple's phone technology! Wow. What do you plan for an encore? That's tough to beat." Musk wrote
SpaceX Stock Drops 25% From IPO as $18.5 Billion Revenue Fails to Calm AI Bubble Fears
* SpaceX shares fell near IPO price amid technology sector weakness. * Starlink generated $11.4 billion revenue despite continued company losses. * AI valuation concerns pressured technology stocks and market sentiment. * Investors questioned whether AI spending justifies current company valuations. SpaceX shares have declined roughly 25% since the company's initial public offering, extending losses as the broader technology sector comes under pressure from concerns that AI-related valuations have outpaced earnings growth. The stock recently fell to $149.47, its lowest level since listing, leaving it within striking distance of its $135 IPO price. The decline reflects growing investor caution over richly valued AI and technology companies despite continued optimism from Wall Street. While SpaceX remains the dominant commercial launch provider and its Starlink satellite business continues to expand, investors are weighing persistent operating losses, elevated capital expenditure and broader concerns that the AI investment boom could resemble previous technology bubbles. SpaceX Stock Extends Decline Despite Strong Revenue Growth SpaceX shares fell another 4.45% in the latest trading session, bringing the stock closer to its IPO price after losing nearly 28.7% from its post-listing high during its first week of trading. The decline has also affected founder Elon Musk's wealth, with his estimated net worth falling below $900 billion as the company's market value contracted. Financial results continue to divide investors. SpaceX reported more than $18.5 billion in revenue last year but posted a net loss of nearly $5 billion, highlighting the significant investment required to expand its launch, satellite and artificial intelligence businesses. Starlink Growth Offsets Concerns Over Profitability Despite the recent sell-off, investors remain encouraged by the continued expansion of Starlink, which has become SpaceX's largest commercial business. The satellite internet division generated approximately $11.4 billion in revenue during 2025, underscoring the company's growing recurring revenue base beyond launch services. Some analysts also view SpaceX's AI initiatives as an emerging growth driver, particularly in terrestrial applications rather than long-term space exploration. Others remain cautious, arguing that the company's valuation continues to reflect aggressive assumptions regarding future AI commercialization and ambitious space development projects. AI Market Correction Weighs on Technology Stocks SpaceX's decline comes amid a broader retreat across AI-linked equities as investors reassess whether corporate earnings can justify unprecedented spending on artificial intelligence infrastructure. In early July, the S&P 500 fell 0.4%, while the Nasdaq Composite declined 1.2%. Samsung Electronics dropped 6.9%, and several members of the "Magnificent Seven" technology group also retreated after reaching record valuations. Economic data point to the scale of the current AI investment cycle. U.S. AI investment reached 11.33% of gross domestic product in the first quarter, according to the analysis cited, approaching the 11.49% peak recorded during the dot-com era. Meanwhile, real business fixed investment increased 5.5% last year, reflecting continued spending on AI infrastructure despite mounting concerns over future demand. Market Concentration Raises Bubble Concerns Several valuation metrics suggest investors are becoming increasingly concerned about concentration risk within U.S. equity markets. The Buffett Indicator, which compares total U.S. stock market capitalization with GDP, stood at approximately 236%, a level historically associated with elevated market valuations. At the same time, the 10 largest companies account for roughly 40% of total U.S. market capitalization, exceeding the 26% to 29% concentration seen during the peak of the dot-com boom. Nvidia remains one of the largest beneficiaries of the AI investment cycle, with a market capitalization of around $5 trillion, making investor sentiment toward AI infrastructure companies increasingly influential on broader market performance. Semiconductor Spending and Private AI Valuations Remain in Focus Some investors have warned that AI infrastructure spending may be outpacing sustainable demand. Investor Michael Burry, known for predicting the 2008 financial crisis, has questioned long-term returns on AI investments, citing the relatively short two-to-three-year replacement cycle for AI chips and significant insider selling among semiconductor companies. Memory manufacturers have also benefited from the AI boom. Companies including SK Hynix and Micron Technology have roughly tripled revenue over the past year as demand for high-bandwidth memory accelerated. However, new fabrication plants typically require at least three years to become operational, raising the risk of excess capacity if AI demand weakens before new production comes online. Meanwhile, private-market enthusiasm for AI companies remains strong. As reported earlier by IBTimes.sg, Anthropic has reached a reported valuation of $1.2 trillion, ahead of OpenAI's $908 billion, even as OpenAI is reportedly considering delaying its IPO until 2027. The contrast between rising private-market valuations and declining public-market share prices highlights a growing divide in investor sentiment. As public markets increasingly demand stronger earnings to support premium valuations, SpaceX's post-IPO performance has become a closely watched indicator of how investors are reassessing companies positioned at the intersection of AI infrastructure, advanced technology and long-term growth.
Anthropic's Claude AI now in Indian Rupees; Pro plan at Rs 2,033
Anthropic has launched Indian rupee pricing for its Claude AI subscriptions. The Pro plan costs Rs 2,033.05/month, the Max plan is Rs 11,999/month, and business Team plans start from Rs 2,399/user/month, making it easier for Indian users. Anthropic has introduced Indian rupee-denominated pricing for its Claude subscription plans in India, with updated pricing now visible across individual and enterprise offerings on its onboarding page. The pricing includes GST for most plans and gives Indian users a clearer view of subscription costs in local currency. Individual User Plans For individual users, the Claude Pro plan is priced at Rs 2,033.05 per month, billed monthly plus GST. The company also offers a yearly billing option that gives a savings of 17 per cent. The Pro plan includes everything available in the free tier along with higher usage limits, Claude Code, Cowork, Claude Design, unlimited projects, access to Research, memory across conversations, access to more Claude models, Claude in Excel and Claude in Chrome. Anthropic has also listed the Claude Max subscription starting at Rs 11,999 per month, billed monthly and inclusive of GST. The Max tier includes all Pro features while offering users the choice of 5x or 20x more usage than Pro, higher output limits across tasks, priority access during periods of high demand, early access to advanced Claude features, and recommendations for Claude Code and Cowork workflows. Business and Enterprise Plans For businesses with 2 to 150 users, Anthropic has introduced a Claude Team plan with two-seat options. The Standard seat is priced at Rs 2,399 per user per month, including GST, with a monthly billing option of Rs 2,999. The Premium seat costs Rs 11,999 per user per month, including GST, or Rs 14,999 when billed monthly, and offers five times more usage than the standard seat. The Team plan includes a 200,000-token context window, usage credits available at API rates, Claude Code, Cowork, centralised billing and administration, single sign-on (SSO) and domain capture, administrative controls for remote and local connectors, enterprise deployment for the Claude desktop app, organisation-wide enterprise search, Microsoft 365 and Slack integrations, and a commitment that customer content is not used for model training. The introduction of local pricing across Claude's subscription tiers could make it easier for Indian individuals, startups and enterprises to evaluate and adopt the AI assistant without having to calculate costs in foreign currency. With plans now clearly priced for different categories of users, Anthropic is offering options that cater to everyone from individual professionals to large organisations. (ANI) (Except for the headline, this story has not been edited by Asianetnews Editorial staff and is published from a syndicated feed.)
Retail Investors Piled Into SpaceX While Dumping Tesla, Apex Data Shows - FinanceFeeds
SpaceX's long-awaited public listing became the defining retail investing story of the second quarter, attracting demand from every generation while triggering a broader rotation away from energy, commodities and Tesla toward the companies building artificial intelligence infrastructure. According to Apex Fintech Solutions' Q2 2026 Investor Pulse report, the newly listed SpaceX generated approximately $1.25 billion in net buying across nearly 2.2 million trades after its 12 June market debut, making it the largest net purchase of the quarter by a considerable margin. At the same time, retail investors aggressively accumulated memory-chip manufacturers while reducing exposure to many of the year's strongest-performing commodity and energy stocks. The report provides one of the broadest snapshots of U.S. retail investor behaviour, drawing on trading activity across millions of brokerage accounts supported by Apex's clearing and custody infrastructure. SpaceX Became The Quarter's Biggest Retail Trade The public debut of SpaceX proved to be more than another high-profile IPO. According to Apex, the company immediately entered the Top 25 holdings across all four investor generations, a rare achievement for a newly listed stock. SpaceX ranked 13th among Gen Z investors, 15th among both Boomers and Gen X, and 16th among Millennials. It also quickly became one of the ten most widely held stocks among Boomers. In total, the stock attracted around $1.25 billion in net buying across almost 2.2 million trades, nearly doubling the second-largest net purchase recorded during the quarter. Apex Chief Executive Bill Capuzzi said the listing demonstrated that demand extended well beyond younger retail traders. "The SpaceX listing answered it. In a matter of weeks, it became the largest net buy of the quarter and a new top holding for Boomers and Gen Z alike. That demand wasn't generational -- it was cross-generational." Retail Investors Rotated Into AI Infrastructure While SpaceX dominated trading flows, the report suggests the broader investment theme during the quarter centred on artificial intelligence infrastructure rather than AI software. Micron became a top-five holding across every generation after climbing seven to eight positions in portfolio rankings. SanDisk and Western Digital also recorded strong buying, while Intel and Marvell ranked among the largest net purchases during the quarter. Rather than concentrating on a handful of mega-cap technology companies, retail investors broadened their exposure across the semiconductor supply chain, particularly businesses expected to benefit from rising demand for memory and AI computing infrastructure. The trend also appeared in generational preferences. Younger investors expressed the AI theme through higher-growth names such as Rocket Lab, Nebius and AST SpaceMobile alongside SpaceX, while Boomers favoured established semiconductor companies and large-cap industrial and financial stocks including Caterpillar, ExxonMobil, Eli Lilly and JPMorgan Chase. Tesla Became Retail's Biggest Source Of Funding One of the report's most notable findings is what investors sold to finance those purchases. Tesla recorded the largest net selling activity of any stock during the quarter despite remaining one of retail investors' most widely held companies. Investors also reduced positions in many of the energy and commodity stocks that had benefited from geopolitical tensions earlier in the quarter, including Chevron, ConocoPhillips, Newmont and silver-related investments. According to Apex, the pattern suggests retail investors were not indiscriminately buying AI stocks but actively reallocating capital away from sectors that had already outperformed. "Retail didn't just chase the AI trade; it funded it, selling the commodity and energy winners from the spring and trimming Tesla while leaning into memory and infrastructure," said Mike Treacy, Vice President of Risk at Apex Fintech Solutions. The Rotation Mirrors A Changing Market Narrative The quarter began with heightened geopolitical uncertainty following conflict involving Iran, which drove oil prices sharply higher and initially favoured energy producers, commodity companies and defensive assets. As markets recovered and equity indices returned to record highs, investor attention shifted back toward long-term structural growth themes, particularly artificial intelligence and semiconductor infrastructure. Memory-chip manufacturers emerged as some of the largest beneficiaries of that change in sentiment as investors increasingly viewed memory capacity as a critical bottleneck for next-generation AI systems. The report suggests retail investors participated in that rotation with unusual discipline, systematically reducing exposure to previous winners rather than simply adding new technology positions. What It Means For Future IPOs For investment banks and private technology companies, the success of SpaceX's listing could prove equally significant. According to Apex, the IPO demonstrated that blockbuster private companies can attract sustained demand across every demographic rather than relying primarily on younger, speculative investors. That could strengthen expectations for future listings involving large artificial intelligence companies and other late-stage private technology businesses. Capuzzi specifically pointed to the possibility of future listings by companies such as Anthropic and OpenAI, suggesting the SpaceX experience may reshape expectations for how retail investors engage with major technology IPOs. Why This Matters The second quarter illustrates how quickly retail investor preferences can shift as market narratives evolve. Rather than simply chasing momentum, Apex's data suggests investors actively recycled capital from geopolitical winners into businesses positioned to benefit from the long-term expansion of artificial intelligence infrastructure. SpaceX's immediate success also demonstrates that retail investors remain willing to commit significant capital to high-profile technology listings, potentially providing a favourable backdrop for the next generation of AI-focused public offerings.
